Displaying 1 - 15 of 15 Matching Programs
Despite a heavy barrage of advertising, most consumers declare that their purchases are most influenced by the experiences, advice, and recommendations of others and not necessarily by marketers.
Know MoreOne of the main objectives of the programme on Becoming An Effective CIO is to make the participants of the programme understand the issues related to strategic planning and usage of IT in an organization.
Know MoreThe global Big Data Analytics market size, which is currently valued around $231.43 billion, is projected to reach $549.73 billion by 2028.
Know MoreGiven that a small increase of 1% in realized prices can lead up to a 11% increase in profits, getting the right price point and then rolling it out well is naturally important.
Know MoreIn recent years, Information Technology (IT) has emerged to become a critical resource for doing business. With more importance being given to IT in organizations, more resources are also being earmarked for such initiatives.
Know MoreIndia is one of the fastest emerging FinTech markets, with the highest FinTech adoption rate of 87%, as against the global average of 64%.
Know MoreDigital and social media marketing has evolved over the years and has become an integral part of any business.
Know MoreDigital Transformation is a necessary disruption in today’s business environment. Many organisations are adopting digital transformation strategies to build creative business solutions and redefine organisational processes in the new digital era.
Know MoreAdvances in the fields of neuroscience and neuroeconomics are re-defining and enhancing our understanding of how human beings make decisions in general and how consumers make decisions from a marketing perspective.
Know MoreThe ongoing economic reforms and the globalisation of the Indian economy have led to dynamic and continuous change in Indian markets. Markets are becoming more competitive and diverse. Faced with greater choice, consumers are becoming more demanding.
Know MoreThe amount and complexity of data produced in the business world is increasing at a staggering rate. The amount of information is overwhelming, not because there is too much of it but because we do not know how to tame it.
Know MoreInterpersonal effectiveness is one of the central people skills that allows individuals to perform well and make a distinction in their roles. Organisations are essentially groups of individuals constructed to strive for specific goals.
Know MoreMarkets are dynamic in nature characterised by intense global competition, pressure on margins, changing customer expectations, fragmented communication channels, and proliferating distribution channels.
Know MoreBusiness-to-business (B2B) marketing strategies are essential for encouraging innovation, increasing sales revenue, assisting in marketing penetration, and aiding in market entry for any organisation.
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