Marketing Area delivers marketing concept, theories, principles and content to PGP, PGPX , and FPM & FDP programmes. In addition, marketing area offers many management development programs and customized in-company training programs are all designed to help managers across the nation to appreciate the pivotal role that marketing plays in the success of an organisation. Aside from delivering content geared towards customer orientation and customer satisfaction; marketing area at IIMA aims to develop innovative solutions to customer problems and continued improvement process on how to stay ahead of competition through customer orientation. 
The 6th IIMA Conference on Marketing in Emerging Economies was held on January 7 -9, 2015. The conference was hosted by the Indian Institute of Management Ahmedabad, and supported by Professor Labdhi R. Bhandari Memorial Fund, IIMA. Professors Arindam Banerjee, Anand Kumar Jaiswal, Arvind Sahay, Dheeraj Sharma and Piyush Kumar Sinha were the members of the conference coordination committee, and Mr G. A. Chandrasekharan and Mr T.K. Jose were the conference managers.
Area members provided consulting services to several organisations and designed and offered customized programmes to executives of the several organisations. The consulting assignments included topics such as understanding and establishing customer value, business development, leadership skills, brand management, building strategic plans, developing strategic implementation plan, and implementation plan for retail strategy, among others. The customised programs were offered to middle and senior level managers of organisations.
The industries benefiting from the efforts included, telecommunication, pharmaceutical, Logistics, FMCG infrastructure, among others.
Many of the Marketing Area faculties conduct national and international programmes.
The Area members conducted research on a variety of topics. They shared their findings through several published papers in national and international journals/books and presentations and invited presentations in conferences and workshops. The focus of the research included topics such as consumer behavior, branding, advertising, sales promotion, retailing, information products and services, bottom of the pyramid, and service centric strategy. The methodologies included both qualitative and advanced quantitative techniques.
The area members provide consulting help to large and medium size companies and international agencies. The nature of projects includes reviewing and developing marketing strategy and systems, strategic marketing plans and new product introduction strategy.
Marketing
