The area's primary focus is on organizational strategy and the functions of the chief executive. Research and consulting have been undertaken in such areas as managerial communication, management and analysis of competitive forces in industries, business growth and diversification, turnaround strategies, technology transfer, trans-national investments, management of public enterprises, women studies, small enterprises and entrepreneurship. The area plans to undertake major research on the impact of changes in economic policies on corporate ventures.
Important courses offered by the area to PGP and FPM students are on strategy formulation and implementation, new venture management, power and politics in strategy implementation, written analysis and communication, managerial oral communication and strategic management. It also offers a very popular program on strategies for competitive advantage for practicing managers.
The major streams of research and teaching in the Strategy area are business policy, public enterprise management, international business, communication, entrepreneurship and legal aspects of business. Research interests of the faculty include strategic management, environmental analysis, corporate planning, international business, technology transfer and legal aspects of business and corporate communication. In these topics, a student can concentrate on any one of the following types of organizations or a combination: private sector, public sector, government, agriculture and rural sector, small scale industries, cooperatives, mass communication and educational / research scientific institutions.
Entrepreneurship provides the basic nurturing ground in the process of wealth creation. It has emerged as a separate field in management, taking its roots from disciplines such as Economics, Psychology, Sociology and basic management principles.
The objectives of this course are:
1. to provide a comprehensive understanding of the basic concepts of entrepreneurship.
2. to review and understand the important streams of research in entrepreneurship.
3. to familiarize students with research methodologies.
This course conveys the concept of strategy and its usefulness by exposing students to a variety of organizational situations. It enables students to look at organizations in their totality and appreciate the inter-relationship among different functions.
The course helps students understand the strategy of organizations and thereby enables them to
(1) make or assist in the making of major decisions.
(2) formulate functional policies.
(3) participate in the implementation of corporate strategy.
Covers Firm / environment; Strategies and Resources; Strategies and Values; Business Ethics; Industry Structure Analysis; Evaluation of Corporate Strategy; Strategies for Growth and Diversification; Process of Strategic Planning; Stages of Corporate Development; Strategy Implementation through Structure, Values and Ideologies; McKinsey's Framework; Acquisition of Resources and Competence; Management of organizational Change.