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Prof. Ramanathan Subramaniam


Educational Qualifications

Ph.D. (Marketing) August 2005
Katz Graduate School of Business,
University of Pittsburgh, Pittsburgh, PA, USA


MS in Industrial Administration (Marketing), 2002
Graduate School of Industrial Administration
Carnegie Mellon University, Pittsburgh, PA, USA


Post Graduate Diploma in Business Management (Marketing and Finance), 1996,
XLRI Jamshedpur, India


B. Tech (Mining Engineering), 1994
Institute of Technology, Banaras Hindu University
Varanasi, India


Academic Affiliation


Professional Affiliation





Area of Research

Game Theory, Discrete Choice Models, Auctions, Contract Theory


Current Research



  • “Probabilistic Selling In Quality-Differentiated Markets”, with Zelin Zhang and Kissan Joseph, accepted for publication at Management Science
  • “The Impact of Consumption Hassle on Pricing Schedules” (2013), Kissan Joseph, Ramanathan Subramaniam and Vivek Patil, Managerial and Decision Economics, Volume 34, pp. 1-14.
  • "Optimal Bundling Strategies in Multiobject Auctions of Complements or Substitutes.", (2009), Ramanathan Subramaniam, Venkatesh, R., Marketing Science, Vol. 28, No. 2, pp. 264-273.
  • “Quantity Discounts in Differentiated Consumer Product Markets”, (2009), Subramaniam, Ramanathan., Gal-Or, Esther, Marketing Science, Vol. 28, No. 1, pp. 180-192.



  • “Revenue Equivalence in Online Auctions - The Case of Yahoo! and eBay” – Special Session paper presented at the Association for Consumer Research Conference (ACR) in 2003, Toronto, Canada.
  •  “Price Competition, Technological Precision and Product Failure”  - Special session on Risk Management at the INFORMS - Transformations meeting, November 2011.



Awards & Honors

Year Awards & Honors




Staging Enabled