Prof. Ramanathan Subramaniam

Educational Qualifications
Ph.D. (Marketing) August 2005 Katz Graduate School of Business, University of Pittsburgh, Pittsburgh, PA, USA MS in Industrial Administration (Marketing), 2002 Graduate School of Industrial Administration Carnegie Mellon University, Pittsburgh, PA, USA Post Graduate Diploma in Business Management (Marketing and Finance), 1996, XLRI Jamshedpur, India B. Tech (Mining Engineering), 1994 Institute of Technology, Banaras Hindu University Varanasi, India
Academic Affiliation

Professional Affiliation

Teaching

Game Theory, Discrete Choice Models, Auctions, Contract Theory

“Probabilistic Selling In Quality-Differentiated Markets”, with Zelin Zhang and Kissan Joseph, accepted for publication at Management Science
“The Impact of Consumption Hassle on Pricing Schedules” (2013), Kissan Joseph, Ramanathan Subramaniam and Vivek Patil, Managerial and Decision Economics, Volume 34, pp. 1-14.
"Optimal Bundling Strategies in Multiobject Auctions of Complements or Substitutes.", (2009), Ramanathan Subramaniam, Venkatesh, R., Marketing Science, Vol. 28, No. 2, pp. 264-273.
“Quantity Discounts in Differentiated Consumer Product Markets”, (2009), Subramaniam, Ramanathan., Gal-Or, Esther, Marketing Science, Vol. 28, No. 1, pp. 180-192.

Conferences:

“Revenue Equivalence in Online Auctions - The Case of Yahoo! and eBay” – Special Session paper presented at the Association for Consumer Research Conference (ACR) in 2003, Toronto, Canada.
“Price Competition, Technological Precision and Product Failure” - Special session on Risk Management at the INFORMS - Transformations meeting, November 2011.

Year	Awards & Honors