मीनाक्षी शर्मा

Area

Primary Area : संचार

Contact

Email : msharma@iima.ac.in

Phone : +91-79-7152 4816

Secretary : Ranna Bhatt

Phone : +91-79-7152 7937

Website : Personal Website

Education

PhD , English, University of Queensland, Australia, 1998

MA, English, University of Queensland, Australia, 1994

MA, English, Lucknow University, India, 1984

Teaching

PGP

Core courses: Written Analysis & Communication (WAC), Spoken Business Communication, Managerial Analysis & Communication, Workshop on Interviews and Presentations, Managerial Communication

Elective: Intercultural Communication

PGPX

Core: Managerial Communication

Elective: Intercultural Communication

Sessions on Introduction to Indian Culture and Communication Style

ePGP

Managerial Communication, Intercultural Communication

Executive education programmes

Chair, The Winning Edge: Communication Strategies for Leaders (Open Enrollment Programme)

Chair for customised programmes for various organizations

Sessions on Effective Writing, Leadership and Communication, Listening as a Leader, Communicating for Change, Strategic Communication Choices, Persuasive Communication, Effective Presentations and Public Speaking, Personal Branding, and other topics.

Research Area

Intercultural Communication

Communication and Organisational Change

Communication of Brand Image

English in India

Indian Writing in English

Current Research

Communicating change

Leadership Communication

Women in Higher Education

Intercultural communication

Academic Experience

Associate Professor, IIM, Ahmedabad

Associate Professor, Institute of Management Technology, Ghaziabad

Associate Professor, Colleges of Delhi University, Mumbai University and Lucknow University

Assistant Professor, University of Queensland, Australia

Professional Experience

Member of International Association Languages and Intercultural Communication.

Designed and conducted modules on various aspects of managerial communication for middle and senior managers of public- and private-sector organizations such as Moser Baer, NTPC, Bharat Petroleum Ltd, Indian Oil Ltd, ONGC, SAIL, L&T, LIC, Pfizer, Essar

Journals

“Language and the Negotiation of Identity and Sense of Belonging: A Study of Literary Representations of Indians in England”, Language and Intercultural Communication, 11:4 (2011), 351-363.

“Optimising Communication Channels for Inclusive Rural Development in India”. Journal of Development Communication 21.1 (2010).

“Institutionalization of English in India – A Historical Background.” South Asian Review 27.2 (2007): 175-189.

“Indian Writing on Food: A Skewed Representation of Contemporary Social Reality.” Kunapipi 28.2 (2006)

“Post-Colonial Responses to England: Nirad Chaudhuri’s A Passage to England and Ved Mehta’s Delinquent Chacha.” Economic and Political Weekly 40.11 (2005):1063-68.

“Constructions of Englishness from the ‘Outside’: Indian Accounts of Travel to England, 1880-1920.” South Asian Review 25.1 (2004): 213-235.

“Mimicry, Imitation, Impersonation.” Review of Indian Traffic: Identities in Question in Colonial and Postcolonial India by Parama Roy. Australasian Journal of Victorian Studies 5(1999): 196-198.

“Through Indian Eyes: Representations of England in Three Nineteenth-Century Indian Texts,” Critical Practice 6.1 (1999): 92-103.

“England, English Literature and the English Through Indian Eyes,” Journal of Indian Writing in English 24.2 (1996): 1-14.

“Riches Galore in a Land of Poverty: Nayantara Sehgal’s Rich Like Us.” Literary Criterion 30.3 (1995): 1-15

Books

Speak with Impact. [Part of IIMA Business Book Series]. Random House, 2014.

Postcolonial Indian Writing in English: Between Co-option and Resistance. Rawat, 2003.

Cases

“A Course on Critical Thinking and Written Communication: The WAC Model”, Technical Note, Indian Institute of Management Ahmedabad (2019).

“Axel Motors.” Teaching case. Indian Institute of Management Ahmedabad (2019).

“Centurion general Insurance Company”. Teaching case. Indian Institute of Management Ahmedabad (2019).

“Pradhan Chemicals: Connecting with the Community”. Teaching case. Indian Institute of Management Ahmedabad (2017).

“Anuj Pathak Returns to India.” Teaching case. Indian Institute of Management Ahmedabad (2017).

“The ‘Apogee Connections’ Review Meeting.” Teaching case. Indian Institute of Management Ahmedabad (2017).

“Stahmann Farms”. Teaching case. Indian Institute of Management Ahmedabad (2014).

Delhi Metro Rail Corporation’s Communication with the Media. Teaching case. Indian Institute of Management Ahmedabad (2013).

“Women of Steel: Tata Steel’s Tejaswini Programme.” Teaching case. Indian Institute of Management Ahmedabad (2011).

“Bank of Baroda’s Branding Exercise” (A), Teaching case. Indian Institute of Management Ahmedabad (2010).

“Bank of Baroda’s Branding Exercise” (B), Teaching case. Indian Institute of Management Ahmedabad (2010).

Chapters

“The Native Element in the Steel Frame”, Empire Calling: Administering Colonial Australia and India. Eds. Ralph Crane, Anna Johnston, and C. Vijaysree. New Delhi: Cambridge UP, 2013. 133-147.

“The Empire of English and Its Legacy: A Citizenship of the Mind,” Britishness, Identity and Citizenship: The View from Abroad. Eds. C. McGlynn, A. Mycock, and J. W. McAuley. Oxford: Peter Lang (2011). Vol 2 of series British Identities Since 1707, Edited by Professors Paul Ward and Richard Finlay. 115-134.

“Polluted River or Goddess and Saviour? The Ganga in the Discourses of Modernity and Hinduism.” Five Emus to the King of Siam: Environment and Empire. Ed. Helen Tiffin. Amsterdam/New York, NY: 2007.

“The Role of Communication in Building an Organizational Culture: The Case of Micromatic Grinding.” Managerial Communication: Trends and Strategies. Ed. A. Kaul and S. Gupta. New Delhi: Tata McGraw Hill, 2006. 609-617.

“Pollution of Ganga: Unsurmountable Problem or Flawed Project Management?” Green Business. New Delhi: Allied, 2006. 395-410.

“Narrating India: Strategies of Narrativisation and Historiography in Shashi Tharoor’s The Great Indian Novel and Vikam Seth’s A Suitable Boy.” Writing in a Postcolonial Space. Ed S. P. Pandey. New Delhi: Atlantic, 1999. 125-40