Indian Institute of Management Ahmedabad (IIMA) has evolved from being India’s premier management institute to a notable international school of management over the last few decades. IIMA is recognized as a pioneer in adapting the case method of teaching and learning in India. The case method is an engaging pedagogy that involves the participants actively in the learning process. They get an opportunity to play the roles of decision makers, analysts, consultants and competitors of several corporations without leaving the confines of their class rooms. The real-life experiences that these cases represent effectively bring the ‘field’ into the classroom. Though the method was developed by the Harvard Law and Business Schools in the early twentieth century, IIMA is recognized as a pioneer in adapting the method to the Indian context.

As IIMA expanded the repository of the cases, a “Case Unit” was developed at the Institute. The primary role of this entity was to maintain the repository of cases written by faculty and manage their use in the various programmes of the Institute. However, with the Case Method being widely accepted the demand of cases from the Case Unit witnessed a major increase and in order to cater to this demand the Institute established a Case Centre in April 2014 with a mandate to (a) support case writing, (b) manage the distribution of IIMA cases, and (c) promote case teaching. The Case Centre is a repository of more than 4300 registered materials that includes Cases, Teaching Notes, Technical Notes, Exercises, Supplements, Epilogues and Games written by generations of IIMA faculty members over a period of more than five decades. These cases are an important component of the learning-and-learner-centric pedagogy that IIMA is known for - the Case Method.

The Case Centre encourages faculty members to write cases by interacting with industries and bringing the real world business situations into the classrooms to provide a holistic learning experience to the students. The Case Centre also offers an array of services which includes:

Services Offered

• Providing case writing & editorial assistance

• Providing funds for authors to develop cases

• Managing case registration and distribution through various distribution partners

• Administering sales of IIMA cases

• Conducting training workshops and seminars for case writing and teaching

• Administering an annual award for the best case

• IIMA Case Centre has also established distribution partnerships with Harvard Business Publishing, IVEY Publishing, The Case Centre, UK (formerly: ECCH) and Sage Publications, with an aim to widen the case distribution networks worldwide.

The Case Centre is committed to strengthening the case ecosystem not just within IIMA but also nationally. The Case Centre has collaborated with Harvard Business Publishing to offer the Case Method Teaching Seminar (CMTS) to encourage the introduction of Case Method Teaching in other management institutions.