अरिंदम बनर्जी

Biography

Marketing.

Dean (Faculty)

Area

Primary Area : विपणन

Secondary Area : संचालन और निर्णय विज्ञान

Contact

Email : arindam@iima.ac.in

Phone : +91-79-7152 4898

Secretary : Ranna Bhatt

Phone : +91-79-7152 7937

Website : Personal Website

Education

Ph.D., SUNY at Buffalo

PGDM , IIM Lucknow

B.E. , Delhi College of Engg.

Teaching

Marketing Analytics

Strategic Marketing (Simulation Based - MARKSTRAT)

Quantitative Models in Marketing (FPM)

Research Methodology (FPM)

Marketing Management

Research Area

His research interests are in the area of econometric modelling of customer response to marketing mix variables in the context of a retail environment, using both aggregated and individual level purchase data.

Current Research:

Economics of Consumer Information Search

Datamining of Customer response data in Financial Services

Marketing Analytics

Books

"Weaving Analytics for Effective Decision Making" SAGE India, August 2017, ISBN:9789386446763

"Management Essentials: A recipe for Business Success", SAGE India, August 2013, ISBN: 9788132111030

Monographs

"Marketing Analytics use in India: Resource and Productivity Gaps in an Emerging Economy", Business Expert Press, New York, 2016

Working Papers & Projects

Analytics Adoption in India (Research) Vikalpa_Analytics201750af.pdf

Perspectives on Business Acumen 1036305257Science of creating Business Acumen-Arindam Banerjeef382_0.pdf

Analytics Potential (Perspective Paper) 169979271Perspectives-P3-2013Dec20-19f81_0.pdf

Outsourcing Value Addition (Perspective) 893700452Proquest_Scott&Arindam0606.pdf

Research paper on Information Search Process (Consumer Behaviour) 2028975264ppk_emerald_publicationd495.pdf

Consumer Brand Choice Modeling (India Data) 1255467044APJMLe476.pdf

Consulting

Analytics Process / Capability Development in Organizations

Predictive Modeling (Machine Learning) Use in Marketing Applications

Customer Orientation

Awards & Honors

2017 - Among Top 10 Prominent Analytics Academicians in India (Analytics India Magazine)

2015 - IIMA PGPX "Best Teacher Award" 2015-16

2008 - Dewang Mehta Award for "Best Marketing Management Faculty 2008 / 2016