His current research interest targets the analysis of the marketing consequences of the Internet and digital media on consumer behavior, industries and markets. He has an expertise in the application of analytics in business, with specific emphasis to marketing, sustainability, retailing and e-commerce. He has used many statistical tools in his research including SPSS, LISREL, SmartPLS, Excel and R. He is also assisting numerous startups in their consumer behavior analysis, digital and analytical needs.
Primary Area : विपणन
Secondary Area : कृषि प्रबंधन केंद्र , मानव संसाधन प्रबंधन
Email : rajats@iima.ac.in
Phone : +91-79-7152 4938
Secretary : Vanitha Mudaliar
Phone : +91-79-7152 7912
Website : Personal Website
Fellow (Ph.D.), Marketing Area, Indian Institute of Management Bangalore
M.Sc, Mathematics, University of Jammu
MBA
Doctoral Courses
Executive MBA (PGPX)
Exexcutive Education Program (Open)
Digital and social media marketing, food waste, food delivery applications, mobile app marketing, consumer behaviour, e-commerce, marketing research, Indian values
Assistant Professor, Indian Institute of Management, Ahmedabad, 2019 – present
Associate Professor, Indian Institute of Management, Jammu, 2018 - 2019
Assistant Professor, Indian Institute of Management, Kashipur, 2013 - 2018
Worked on a Research Project with Department of Consumer Affairs, GOI for in‐depth study of the present consumer protection system, and the new consumer protection bill with an aim to improve the Consumer Protection processes and policies in India.
Worked on a Research project with the Ministry of Rural Development, GOI to study the applicability Of KANBAN System in MGNREGA. The study aims to apply KANBAN system to improve the effectiveness of MGNREGA programs by bringing more benefits (quantity and quality of resources) with less resource allocated to them.
Developed a Business Model for establishing a chain of retail outlets in Andhra Pradesh for Andhra Pradesh Civil Supplies Corporation.
Worked with IRCTC, for launching a national level Digital Marketing Campaign of IRCTC e-catering services to promote the e-catering initiatives of IRCTC.
Worked with Assam Government, as Honorary Advisor, Centre of Communication, Assam Administrative Staff College, to prepare a comprehensive internal and external communication strategy for Government of Assam for successful implementation of Sustainable Development Goals (SDGs), proposed by UNDP.
Agro-food Value Chain Management and Development
