Sourav Bikash Borah is Associate Professor of Marketing at Indian Institute of Management (IIM), Ahmedabad, India. Sourav completed his PhD in Marketing from IIM, Bangalore. Sourav is interested in firm level strategy research where he is interested in investigating International Marketing Strategy, Strategic Marketing and business strategies in emerging markets. He has published papers in multiple top-tier academic journals such as Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of International Marketing and Journal of Business Research. Before joining Academics, he worked in automobile as well as banking and financial sector.
Primary Area : Marketing
Ph.D, Marketing, IIM Bangalore
BE, Mechanical Engineering
Executive MBA (PGPX)
Executive Education Program (Open Enrollment Programs)
Executive Education Program (Customized Enrollment Programs)
Associate Professor, Indian Institute of Management Ahmedabad, June 2018- Present
‘Navigating an academic career: Insights from early-career academics” MR Doctoral Conference (IMRDC), February 2023
· CMO Discretion and Firms’ Internationalization”, Winter AMA 2020, San Diego, California.
· “Investigating the impact of payment technology adoption on small-sized retailers’ performance in emerging markets”, Winter AMA 2020, San Diego, California.
· “Understanding the relationships among Service Failure, Service Recovery and Customer Churn in Emerging Markets: An Empirical Investigation” 7th IIMA Conference on Marketing in Emerging Economies, January 2017.
· “Product Placement in Blogs and its Impact on Source Credibility: An Empirical Investigation” International Marketing Conference (MARCON), Indian Institute of Management, Calcutta, December 2011.
With Dongre Ambrish and Akella Laximinarayana Yashaswy, “WeSkill: Sustainability Challenges of a Platform Start-up in an Emerging Market” (weblink: https://cases.iima.ac.in/index.php/weskill-sustainability-challenges-of-a-platform-start-up-in-an-emerging-market.html)
With Banerjee A and Kumar Y, "Titan Company: Tracing the Journey of Analytics Adoption” (Weblink: Titan Company: Tracing the Journey of Analytics Adoption (iima.ac.in))
With Jena S and Sharma A, "Khedut Feeds & Foods Private Limited: Implications of Country of Origin" (Weblink: Khedut Feeds & Foods Private Limited: Implications of Country of Origin (iima.ac.in))
2022 - IIMA Alumni VVEF Outstanding Researcher Award
Trade Promotion Council of India , 2020
Trade Promotion Council of India, 2020