Sourav Bikash Borah is Assistant Professor of Marketing at Indian Institute of Management (IIM), Ahmedabad, India. Sourav completed his PhD in Marketing from IIM, Bangalore. Sourav is interested in firm level strategy research where he is interested in investigating International Marketing Strategy, Strategic Marketing and business strategies in emerging markets. He has published papers in multiple top-tier academic journals such as Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of International Marketing and Journal of Business Research. Before joining Academics, he worked in automobile as well as banking and financial sector.
Primary Area : Marketing
Email : souravb@iima.ac.in
Phone : +91-79-7152 4925
Office : C14, New Faculty Block, IIMA Old Campus
Secretary : Ranna Bhatt
Phone : +91-79-7152 7937
Website : Personal Website
Ph.D, Marketing, IIM Bangalore
MBA, Marketing
BE, Mechanical Engineering
MBA Courses
Doctoral Courses
Executive MBA (PGPX)
Executive Education Program (Open Enrollment Programs)
Executive Education Program (Customized Enrollment Programs)
International Marketing
Strategic Marketing
Network Theory
Assistant Professor, Indian Institute of Management Ahmedabad, June 2018- Present
2022 - IIMA Alumni VVEF Outstanding Researcher Award
ET Brand Equity, 2022
Trade Promotion Council of India , 2020
Forbes India, 2020
Business World, 2020
Trade Promotion Council of India, 2020
Trade Promotion Council of India