Executive Education

Creative and Cultural Businesses Programme (CCBP)

Programme Overview

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This course involves 15 days of immersive modules on campus (3 sets of camps), spread across a 6 month duration with off-campus assignments between camps. This programme is curated for entrepreneurs in the creative and cultural industries. The coursework allows students to find their own anchor to the core tenets of the programme, build on their own business cases (with a go-to-market plan and a refined business model), while receiving guidance from IIMA faculty, industry leaders, and a mentor with whom each student is paired.


For more details on the programme, please visit the programme website: https://ccbp.iima.ac.in/


In case of any specific enquiry, you can contact Abhishek Maurya: ccbp@iima.ac.in or | +91 99090 38771

Programme Chairperson

Participants’ Profile

The programme is best suited for passionate entrepreneurs or “to-be-entrepreneurs” who demonstrate their commitment and clarity of thinking in a  rigorous selection process including a video interview with the programme committee. Only about 15% of the total applicants are admitted to the programme. The entrepreneurs  could be: 

[a] Entrepreneurs with an existing business, now ready to scale or diversify


[b] 'Would-be-Entrepreneurs’ with a very well defined idea with legs

The ventures could be in any creative or cultural sector such as:

Creative Services – Advertising, Branding, Communication Design, Creative R&D, Cultural & Recreational

Cultural Sites – Archaeological Sites, Museums, Libraries, Exhibitions

Design – Architecture, Interior, Graphic

Entertainment – Film, Television, Radio, Other Broadcasting

Home – Decor, Home Improvement, Kitchen & Dining, Furniture

Lifestyle – Fashion, Jewellery & Watches, Travel, Food & Beverage, Health & Wellness, Toys, Accessories

New Media – Software, Video Games, Digitized Creative Content

Performing Arts – Live Music, Theatre, Dance, Opera, Circus, Puppetry

Publishing and Print Media – Books, Press, other publications

Retail – Digital, Physical, Omni-Channel

Traditional Cultural Expressions – Arts and Crafts, Festivals, Celebrations

Visual Arts – Painting, Sculpture, Photography, Antiques


For more details on the programme alumni, please visit the programme website: https://ccbp.iima.ac.in/

Program Objectives

The programme aims at providing a specialized understanding of the nuances of the industry and an appreciation for the fresh approach to strategic thinking that is warranted by the sector. 

Encourage, prepare and train students in their domain knowledge. Adapt modern aesthetics, management skills, production methods to grass root levels in order to catalyze rural artisanal transformation and enhance more equitable value distribution across the value chain. Create relevance and market value for creative and cultural products. Drive brand-led business investments in the sector. Foster ‘The Golden Thread’ alignment of brand values to business processes and value chain management. Accelerate building and scaling of creative ventures.


For more details on programme objectives, please visit the programme website: https://ccbp.iima.ac.in/

Program Highlights

Understanding how to create and build value in creative and cultural businesses.  What does it mean to build a conscious and inclusive business? What makes the business unique, and is there something rooted in Indian culture or craft that makes it unique with a global relevance? Understanding the true value and wealth of Indian artisanal arts and crafts heritage.


For more details on the programme structure and content, please visit the programme website: