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Prof. Vaibhavi Kulkarni



Educational Qualifications

  • PhD in Organizational Communicatin (2013)
  • School of Communication and Information, Rutgers University

Academic Affiliation

  • Currently, Assistant Professor, Indian Institute of Management - Ahmedabad, Communications Area
  • Instructor, Rutgers University (2010-2013)
  • Guest faculty: Indian Institute of Management - Lucknow; Xavier's Labour and Research Institute (XLRI)

Professional Affiliation

  • Member of National Communication Association
  • Member of International Communication Association




Area of Research:

  • Change Management: Large scale institutional changes brought about due to technological innovations and regulatory policies; social change brought about by technology and innovation.
  • Strategic Communication: Use of social media for crisis management; use of public discourse as strategic action to influence stakeholders 
  • Society and Culture: Study of discourse to understand the dynamics of gender and culture


Current Research:

Change communication:

  • Narratives of change for rural development
  • Technology enabled change for effective waste management
  • Message framing for acceptance and resistance of change


Virtual organizations:

  • Dynamics of communication in virtual teams
  • Leadership, culture and virtual communication


  • Lewis, L.K., Laster, N., & Kulkarni, V. (2013). Telling ‘em how it will be: Previewing pain of risky change in initial announcements. Journal of Business Communication.
  • Kaul, A., Kulkarni, V. (2011). ‘Gender and Politeness in Indian Emails' in Handbook of Research on Discourse Behavior and Digital Communication: Language Structures and Social Interaction, IGI Global
  • Rai, H and Kulkarni, V (2008). How Close Can You Get - The Effect of Proxemics on LMX. Icfaian Journal of Management Research, 7(9), 7-15.
  • Book Review: Leading Lessons from Literature by Sampat P Singh. Vikalpa: The Journal for Decision Makers; Vol. 29 Issue 3, p 153; July 2004.



Awards & Honors

Year Awards & Honors




Staging Enabled