Phone:

+91-79-6632 4925

Email:

souravb@iima.ac.in

Website:

faculty.iima.ac.in/~souravb

Prof. Sourav Borah

Marketing

Educational Qualifications

PhD, IIM Bangalore

Academic Affiliation

Assistant Professor, IIM A (Since June 2018)

Professional Affiliation

 

 

Teaching

MBA Courses

  • Term II (2018): Marketing Management II (Core)
  • Term IV (2019): Strategic Marketing (Elective)

 

Doctoral Courses

  • Term V (2018): Marketing Theory and Contemporary Issues
  • Term IV (2019): Selecting and Implementing Marketing Models

 

Exexcutive Education Program (Open Enrollment Programs)

  • B2B marketing
  • Managing Businesses in International Markets
  • Advanced Customer Analytics
  • Omnichannel Distribution of Luxury Brands

 

Exexcutive Education Program (Customized Enrollment Programs)

  • Salesforce Management (Aditya Birla Sun Life Insurance)

 

 

Area of Research

  • International Marketing
  • Services Marketing
  • Network Theory

 

 

 

 

Publications/Articles/Cases

  •  Is it Too Complex? The Curious Case of Supply Network Complexity and Focal Firm Innovation. (With Sharma A., Pathak S. and Adhikary A.), Journal of Operations Management, forthcoming.
  • Investigating the impact of workforce racial diversity on the organizational corporate social responsibility performance: An institutional logics perspective. (With Sharma, A., Moses, A. and Adhikary, A.), Journal of Business Research, forthcoming.
  • Leveraging Service Recovery Strategies to Reduce Customer Churn in an Emerging Market. (With Prakhya, S. and Sharma, A.), Journal of the Academy of Marketing Science, forthcoming.
  •  Understanding the Structural Characteristics of a Firm's Whole Buyer-Supplier Network and Its Impact on International Business Performance. (With Sharma, A., Kumar, V., Yan, J. and Adhikary, A.), Journal of International Business Studies, 50(3), April 2019, 365-392.
  •  Ritualization: A Strategic Tool to Position Brands in International Markets. (With Sharma, A. and Kumar, V.), Journal of International Marketing25(2), June 2017,1-24.

Consulting

 

Awards & Honors

Year Awards & Honors
   

 

Thoughts

 

 

 
Staging Enabled