Prof. Sourav Borah

Teaching

MBA Courses

• Term II (2018): Marketing Management II (Core)
• Term IV (2019): Strategic Marketing (Elective)

Doctoral Courses

• Term V (2018): Marketing Theory and Contemporary Issues
• Term IV (2019): Selecting and Implementing Marketing Models

Exexcutive Education Program (Open Enrollment Programs)

• B2B marketing
• Managing Businesses in International Markets
• Advanced Customer Analytics
• Omnichannel Distribution of Luxury Brands

Exexcutive Education Program (Customized Enrollment Programs)

• Salesforce Management (Aditya Birla Sun Life Insurance)

Area of Research

• International Marketing
• Services Marketing
• Network Theory

Publications/Articles/Cases

•  Is it Too Complex? The Curious Case of Supply Network Complexity and Focal Firm Innovation. (With Sharma A., Pathak S. and Adhikary A.), Journal of Operations Management, forthcoming.
• Leveraging Service Recovery Strategies to Reduce Customer Churn in an Emerging Market. (With Prakhya, S. and Sharma, A.), Journal of the Academy of Marketing Science, forthcoming.
• Investigating the impact of workforce racial diversity on the organizational corporate social responsibility performance: An institutional logics perspective. (With Sharma, A., Moses, A. and Adhikary, A.), Journal of Business Research, 107(1), February 2020, 138-152.
•  Understanding the Structural Characteristics of a Firm's Whole Buyer-Supplier Network and Its Impact on International Business Performance. (With Sharma, A., Kumar, V., Yan, J. and Adhikary, A.), Journal of International Business Studies, 50(3), April 2019, 365-392.
•  Ritualization: A Strategic Tool to Position Brands in International Markets. (With Sharma, A. and Kumar, V.), Journal of International Marketing,  25(2), June 2017,1-24.

Consulting

Awards & Honors

Thoughts