+91-79-6632 4925



Prof. Sourav Borah


Educational Qualifications

PhD, IIM Bangalore

Academic Affiliation

Assistant Professor, IIM A (Since June 2018)

Professional Affiliation




MBA Courses

  • Term II (2018): Marketing Management II (Core)
  • Term IV (2019): Strategic Marketing (Elective)


Doctoral Courses

  • Term V (2018): Marketing Theory and Contemporary Issues


Exexcutive Education Program

  • B2B marketing
  • Managing Businesses in International Markets
  • Advanced Customer Analytics



Area of Research

  • International Marketing
  • Services Marketing
  • Network Theory






  • Sharma, A., Moses, A., Borah, S.B., & Adhikary, A. (2019) (Forthcoming).Investigating the impact of workforce racial diversity on the organizational corporate social responsibility performance: An institutional logics perspective. Journal of Business Research.
  • Borah, S.B., Prakhya, S., & Sharma, A. (2019) (Forthcoming). Leveraging Service Recovery Strategies to Reduce Customer Churn in an Emerging Market. Journal of the Academy of Marketing Science.
  • Sharma, A., Kumar, V., Yan, J., Borah, S.B., & Adhikary, A. (2019). Understanding the Structural Characteristics of a Firm's Whole Buyer-Supplier Network and Its Impact on International Business Performance. Journal of International Business Studies, 50(3), 365-392.
  • Sharma, A., Kumar, V., & Borah, S. B. (2017). Ritualization: A Strategic Tool to Position Brands in International Markets. Journal of International Marketing, 25(2), 1-24.



Awards & Honors

Year Awards & Honors





Staging Enabled