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Prof. Sourav Borah


Educational Qualifications

PhD, IIM Bangalore

Academic Affiliation

Assistant Professor, IIM A (Since June 2018)

Professional Affiliation




MBA Courses

  • Term II (2018): Marketing Management II (Core)
  • Term IV (2019): Strategic Marketing (Elective)


Doctoral Courses

  • Term V (2018): Marketing Theory and Contemporary Issues
  • Term IV (2019): Selecting and Implementing Marketing Models


Exexcutive Education Program (Open Enrollment Programs)

  • B2B marketing
  • Managing Businesses in International Markets
  • Advanced Customer Analytics
  • Omnichannel Distribution of Luxury Brands


Exexcutive Education Program (Customized Enrollment Programs)

  • Salesforce Management (Aditya Birla Sun Life Insurance)



Area of Research

  • International Marketing
  • Services Marketing
  • Network Theory






  •  Is it Too Complex? The Curious Case of Supply Network Complexity and Focal Firm Innovation. (With Sharma A., Pathak S. and Adhikary A.), Journal of Operations Management, forthcoming.
  • Investigating the impact of workforce racial diversity on the organizational corporate social responsibility performance: An institutional logics perspective. (With Sharma, A., Moses, A. and Adhikary, A.), Journal of Business Research, forthcoming.
  • Leveraging Service Recovery Strategies to Reduce Customer Churn in an Emerging Market. (With Prakhya, S. and Sharma, A.), Journal of the Academy of Marketing Science, forthcoming.
  •  Understanding the Structural Characteristics of a Firm's Whole Buyer-Supplier Network and Its Impact on International Business Performance. (With Sharma, A., Kumar, V., Yan, J. and Adhikary, A.), Journal of International Business Studies, 50(3), April 2019, 365-392.
  •  Ritualization: A Strategic Tool to Position Brands in International Markets. (With Sharma, A. and Kumar, V.), Journal of International Marketing25(2), June 2017,1-24.



Awards & Honors

Year Awards & Honors





Staging Enabled