Sharma, A., Kumar, V., & Borah, S. B. (2017). Ritualization: A Strategic Tool to Position Brands in International Markets. Journal of International Marketing, 25(2), 1-24.
Sharma, A., Kumar, V., Yan, J., Borah, S.B., & Adhikary, A. (2018) (Forthcoming). Understanding the structural characteristics of a firm's whole buyer-supplier network and its impact on international business performance. Journal of International Business Studies.
Sharma, A., Moses, A., Borah, S.B., & Adhikary, A. (2018) (Forthcoming).Investigating the impact of workforce racial diversity on the organizational corporate social responsibility performance: An institutional logics perspective. Journal of Business Research.
Borah, S.B., Prakhya, S., & Sharma, A. (2019) (Forthcoming). Leveraging Service Recovery Strategies to Reduce Customer Churn in an Emerging Market. Journal of Academy of Marketing Science.