Term V (2018): Marketing Theory and Contemporary Issues
Exexcutive Education Program
Area of Research
Sharma, A., Moses, A., Borah, S.B., & Adhikary, A. (2019) (Forthcoming).Investigating the impact of workforce racial diversity on the organizational corporate social responsibility performance: An institutional logics perspective. Journal of Business Research.
Borah, S.B., Prakhya, S., & Sharma, A. (2019) (Forthcoming). Leveraging Service Recovery Strategies to Reduce Customer Churn in an Emerging Market. Journal of the Academy of Marketing Science.
Sharma, A., Kumar, V., Yan, J., Borah, S.B., & Adhikary, A. (2019). Understanding the Structural Characteristics of a Firm's Whole Buyer-Supplier Network and Its Impact on International Business Performance. Journal of International Business Studies, 50(3), 365-392.
Sharma, A., Kumar, V., & Borah, S. B. (2017). Ritualization: A Strategic Tool to Position Brands in International Markets. Journal of International Marketing, 25(2), 1-24.