Phone:

+91-79-6632 4925

Email:

souravb@iima.ac.in

Website:

faculty.iima.ac.in/~souravb

Prof. Sourav Borah

Marketing

Educational Qualifications

Fellow, IIM Bangalore

Academic Affiliation

Assistant Professor, IIM A (Since June 2018)

Professional Affiliation

 

 

Teaching

 

Area of Research

  • International Marketing
  • Services Marketing
  • Network Theory

 

 

 

 

Publications/Articles/Cases

  • Sharma, A., Kumar, V., & Borah, S. B. (2017). Ritualization: A Strategic Tool to Position Brands in International Markets. Journal of International Marketing, 25(2), 1-24.
  • Sharma, A., Kumar, V., Yan, J., Borah, S.B., & Adhikary, A. (2018) (Forthcoming). Understanding the structural characteristics of a firm's whole buyer-supplier network and its impact on international business performance. Journal of International Business Studies.
  • Sharma, A., Moses, A., Borah, S.B., & Adhikary, A. (2018) (Forthcoming).Investigating the impact of workforce racial diversity on the organizational corporate social responsibility performance: An institutional logics perspective. Journal of Business Research.

Consulting

 

Awards & Honors

Year Awards & Honors
   

 

Thoughts

 

 
Staging Enabled