Fellow (Ph.D.), Indian Institute of Management Bangalore
2019 – present Indian Institute of Management, Ahmedabad
2018 - 2019 Indian Institute of Management, Jammu
2013 - 2018 Indian Institute of Management, Kashipur
His current research interest targets the analysis of the marketing consequences of the Internet and digital media on consumer behavior, industries and markets. He has an expertise in the application of analytics in business, with specific emphasis to marketing, sustainability, retailing and e-commerce. He has used many statistical tools in his research including SPSS, LISREL, SmartPLS, Excel and R. He is also assisting numerous startups in their consumer behavior analysis, digital and analytical needs.
Executive MBA (PGPX)
Exexcutive Education Program (Open)
Digital and social media marketing, food waste, food delivery applications, mobile app marketing, consumer behaviour, e-commerce, marketing research, Indian values
Sharma, R. and Jha, M. (2017) "Values influencing sustainable consumption behaviour: Exploring the contextual relationship", Journal of Business Research, 76, 77-88. https://doi.org/10.1016/j.jbusres.2017.03.010
Sharma R. and Chandwani R. (2014). Consumer Behaviour along the PLC- A Diffusion of Innovation Perspective, European Journal of Management, Vol. 14, Issue 3
Consulted in various capacities for Leisure Hotels, LIC of India, Tata Chemicals, A.P. Civil Supplies Corporation, and many other firms on realizing business value from marketing investments, internet marketing and business analytics.
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