Prof. Adrija Majumdar
Information Systems
Educational Qualifications |
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PhD in Management Information Systems (2019), Indian Institute of Management Calcutta B.Tech in Information Technology (2011), IEM, West Bengal University of Technology |
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Academic Affiliation |
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Assistant Professor, IIM Ahmedabad (May, 2019 - Present)
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Professional Affiliation |
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Teaching
Area of Research
Broadly interested in social media research. Particularly use of social media by organisations and its impact, importance of text etc.
Current Research
Journal Publications
- Prakash, C. D., & Majumdar, A. (2021). Analyzing the role of national culture on content creation and user engagement on Twitter: The case of Indian Premier League cricket franchises. International Journal of Information Management, 57, 102268.
- Majumdar, Adrija, and Indranil Bose. "Do tweets create value? A multi-period analysis of Twitter use and content of tweets for manufacturing firms." International Journal of Production Economics 216 (2019): 1-11.
- Majumdar, Adrija, and Indranil Bose. "My words for your pizza: An analysis of persuasive narratives in online crowdfunding." Information & Management 55.6 (2018): 781-794.
- Majumdar, Adrija, and Indranil Bose. "Detection of financial rumors using big data analytics: the case of the Bombay Stock Exchange." Journal of Organizational Computing and Electronic Commerce 28.2 (2018): 79-97.
- Adhikari, Arnab, Adrija Majumdar, Gaurav Gupta, and Arnab Bisi. "An innovative super-efficiency data envelopment analysis, semi-variance, and Shannon-entropy-based methodology for player selection: evidence from cricket." Annals of Operations Research (2018): 1-32.
Teaching Cases
- Bose Indranil, and Majumdar, Adrija. "Simulanis: Transforming Training Digitally Through Augmented and Virtual Reality", IIMC Case Research Centre
- Bose Indranil, and Majumdar, Adrija. "Value Creation Through Big Data Analytics at The Bombay Stock Exchange", IIMC Case Research Centre
- Bose Indranil, Lahiri, Saikat, and Majumdar, Adrija. "Mytrah Energy: Diversifying into Solar", IIMC Case Research Centre
Book Chapter
Majumdar, Adrija, and Indranil Bose. "Privacy Calculus Theory and Its Applicability for Emerging Technologies." In: Sugumaran V., Yoon V., Shaw M. (eds) E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life, Springer, Cham, 2015
Consulting
Awards & Honors
| Year | Awards & Honors |
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| 2018 | Best Doctoral Paper Award at the 6th PAN-IIM World Management Conference, organised by IIM Bangalore |
| 2018 | Best Paper Award at the 4th Management Doctoral Colloquium and VGSoM Research Scholars' Day, Vinod Gupta School of Management, IIT Kharagpur |
