Area of Research
Broadly interested in social media research. Particularly use of social media by organisations and its impact, importance of text etc.
Current Research
Journal Publications
- Majumdar, Adrija, and Indranil Bose. "Do tweets create value? A multi-period analysis of Twitter use and content of tweets for manufacturing firms." International Journal of Production Economics 216 (2019): 1-11.
- Majumdar, Adrija, and Indranil Bose. "My words for your pizza: An analysis of persuasive narratives in online crowdfunding." Information & Management 55.6 (2018): 781-794.
- Majumdar, Adrija, and Indranil Bose. "Detection of financial rumors using big data analytics: the case of the Bombay Stock Exchange." Journal of Organizational Computing and Electronic Commerce 28.2 (2018): 79-97.
- Adhikari, Arnab, Adrija Majumdar, Gaurav Gupta, and Arnab Bisi. "An innovative super-efficiency data envelopment analysis, semi-variance, and Shannon-entropy-based methodology for player selection: evidence from cricket." Annals of Operations Research (2018): 1-32.
Teaching Cases
- Bose Indranil, and Majumdar, Adrija. "Simulanis: Transforming Training Digitally Through Augmented and Virtual Reality", IIMC Case Research Centre
- Bose Indranil, and Majumdar, Adrija. "Value Creation Through Big Data Analytics at The Bombay Stock Exchange", IIMC Case Research Centre
- Bose Indranil, Lahiri, Saikat, and Majumdar, Adrija. "Mytrah Energy: Diversifying into Solar", IIMC Case Research Centre
Book Chapter
Majumdar, Adrija, and Indranil Bose. "Privacy Calculus Theory and Its Applicability for Emerging Technologies." In: Sugumaran V., Yoon V., Shaw M. (eds) E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life, Springer, Cham, 2015
