New age digital media consumption: An exploratory study based in India

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Research & Publications

New age digital media consumption: An exploratory study based in India

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New age digital medi...

31/07/2023

New age digital media consumption: An exploratory study based in India

Rajat Sharma and Vikash Gautam

Working Papers

Digitalisation continually changes the way societies conceptualise the role of the state in regulation and supervision of markets. India is graduating from a command-and-control model of economic and regulatory oversight of traditional industries, to a light-touch one for new industries. However, such an approach requires considered assessments of user/consumer perceptions towards the government and industrial inventions and behavioural responses while they plan to engage in digital consumption of the three

markets. Accordingly, a large survey of 2000 users and app-data of over 20.58 lakhs users was collected and analysed to assess the perception and behaviour of users of digital markets.

WP-2023-07-01.pdf

New age digital media consumption: An exploratory study based in India

Research & Publications

New age digital media consumption: An exploratory study based in India

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