Impact through being bottom-up in multi-fold realms: Lessons from journeying to subsistence marketplaces and marketplace literacy

13/10/2025

Impact through being bottom-up in multi-fold realms: Lessons from journeying to subsistence marketplaces and marketplace literacy

"Madhubalan Viswanathan, Ashley Goreczny, Arun Sreekumar, Xiuying Sophy Cai"

Journal Articles

  • facebook
  • linkedin
  • twitter
  • whatsapp

This paper presents a unique approach to impact through being bottom-up in multi-fold realms. The insights were developed through extensive research into subsistence marketplaces, social enterprise developed in parallel through marketplace literacy education for communities, as well as curricular innovations for students. This paper aims to bring out distinctly different lessons about impact that are closely tied to our unique bottom-up orientation and experience.

IIMA