Faculty & Research

Arindam Banerjee




Primary Area : Marketing

Secondary Area : Operations and Decision Sciences


Email : arindam@iima.ac.in

Phone : +91-79-7152 4898

Secretary : Amit Trivedi

Phone : +91-79-7152 4848

Website : Personal Website


Ph.D., SUNY at Buffalo

PGDM , IIM Lucknow

B.E. , Delhi College of Engg.


Marketing Analytics

Strategic Marketing (Simulation Based - MARKSTRAT)

Quantitative Models in Marketing (FPM)

Research Methodology (FPM)

Marketing Management

Research Area

His research interests are in the area of econometric modelling of customer response to marketing mix variables in the context of a retail environment, using both aggregated and individual level purchase data.

Current Research:

Economics of Consumer Information Search

Datamining of Customer response data in Financial Services

Marketing Analytics


"Weaving Analytics for Effective Decision Making" SAGE India, August 2017, ISBN:9789386446763

"Management Essentials: A recipe for Business Success", SAGE India, August 2013, ISBN: 9788132111030


"Marketing Analytics use in India: Resource and Productivity Gaps in an Emerging Economy", Business Expert Press, New York, 2016

Working Papers & Projects

Consumer Brand Choice Modeling (India Data) 1255467044APJMLe476.pdf

Research paper on Information Search Process (Consumer Behaviour) 2028975264ppk_emerald_publicationd495.pdf

Outsourcing Value Addition (Perspective) 893700452Proquest_Scott&Arindam0606.pdf

Analytics Potential (Perspective Paper) 169979271Perspectives-P3-2013Dec20-19f81_0.pdf

Analytics Adoption in India (Research) Vikalpa_Analytics201750af.pdf

Read More


Analytics Process / Capability Development in Organizations

Predictive Modeling (Machine Learning) Use in Marketing Applications

Customer Orientation

Awards & Honors

2008 / 2016 - Dewang Mehta Award for "Best Marketing Management Faculty 2008 / 2016

2015-16 - IIMA PGPX "Best Teacher Award" 2015-16

2017 - Among Top 10 Prominent Analytics Academicians in India (Analytics India Magazine)