Primary Area : Marketing
Secondary Area : Operations and Decision Sciences
Ph.D., SUNY at Buffalo
PGDM , IIM Lucknow
B.E. , Delhi College of Engg.
Strategic Marketing (Simulation Based - MARKSTRAT)
Quantitative Models in Marketing (FPM)
Research Methodology (FPM)
His research interests are in the area of econometric modelling of customer response to marketing mix variables in the context of a retail environment, using both aggregated and individual level purchase data.
Economics of Consumer Information Search
Datamining of Customer response data in Financial Services
Analytics Process / Capability Development in Organizations
Predictive Modeling (Machine Learning) Use in Marketing Applications
2008 / 2016 - Dewang Mehta Award for "Best Marketing Management Faculty 2008 / 2016
2015-16 - IIMA PGPX "Best Teacher Award" 2015-16
2017 - Among Top 10 Prominent Analytics Academicians in India (Analytics India Magazine)