Primary Area : Marketing
Secondary Area : Centre for Management in Agriculture
Email : email@example.com
Phone : +91-79-7152 4862
Secretary : Hetal Shah
Phone : +91-79-7152 7772
Website : Personal Website
Fellow, Specialization in Marketing, XLRI Jamshedpur
MBA and other programmes
Bottom of the pyramid (BOP) Markets
Healthcare Management and Innovation in healthcare
Relationship between service quality, behavioural intentions and firms' performance
Consumer evaluations of brand extension
Professor, Indian Institute of Management Ahmedabad, October 2005-current
Doctoral Candidate, Fellow Programme in Management, XLRI Jamshedpur, June 2001-October 2005.
Worked with AMUL, Anand, Gujrat on quality assurance and operations, 1998-1999.
Research/consulting projects/Assignments :
General Electric, Novo Nordisk, Novo Nordisk Region International Operations Sanofi Aventis, Oerlikon Textile India Private Limited, Institute of Design, Illinois Institute of Technology Chicago, UNICEF & Jharkhand Government.
Executive training /development programmes :
PepsiCo, Cummins India Limited, Novartis, Indian Oil Corporation Limited (IOCL), Larsen & Toubro Limited (L&T), Life Insurance Company (LIC), Gorkha Breweries, Hindustan Aeronautics Limited (HAL), Fullerton.
Open Enrollment Programmes :
Advanced Data Analysis for Marketing Decisions, Advanced Analytics for Management, Business to Business (B2B) Marketing, Agricultural Input Marketing, International Business, 3TP: Emerging Leaders Programme.
2018 - Best Paper Award in Business Studies for the paper "Investigating the Determinants of Patients' Choice between Private and Public Hospitals among BOP Consumers"
2014 - Awarded Certificate of Excellence in Reviewing by Journal of Interactive Marketing in recognition of an outstanding contribution to the quality of the journal
2013 - Runner-up in the EFMD Case Writing Competition in Indian Management Issues and Opportunities category and also received a special 'Highly Commended' mention
2012 - Skolkovo Best Paper Finalist award for the paper "Competitive Dynamics between MNCs and Domestic Companies at the BoP
2012 - Nominated for the Gustavson School of Business Award for the ‘Best Qualitative Paper in International Business' for the paper "Competitive Dynamics between MNCs and Domestic Companies at the BoP
2011 - Distinguished young professor award for excellence in research
2011 - Best case award in the EFMD Case Writing Competition in the Indian Management Issues and Opportunities category
2011 - Selected for the First Biennial Sheth Emerging Scholars Faculty Consortium at Reims, France
2005 - First prize and an award for "Excellence in Management Writing" for the paper "A Structural Model of Determinants of Online Customer Satisfaction"
2004 - Best paper award for the paper "A Structural Model of Determinants of Customer Satisfaction in Business-to-Consumer E-Commerce"
2004 - Second best paper award for the paper "EXQUAL: A Multiple Item Scale for Measuring Experiential Quality"
2004 - Marketing Science Doctoral Consortium Fellow, June, Rotterdam, Netherlands
2003 - Best paper in marketing award for the paper "Consumer Evaluations of Brand extension: Testing, Generalizing and Extending Aaker and Keller's Model in Indian context"