Executive Education

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Displaying 1 - 13 of 13 Matching Programs

Influencer Marketing: Understanding the Art and Science (Online)

Despite a heavy barrage of advertising, most consumers declare that their purchases are most influenced by the experiences, advice, and recommendations of others and not necessarily by marketers.

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  • 16 Jul 2022 to 14 Aug 2022
  • Online
  • Online
  • 100,000

Management and Finance for Experienced Chartered Accountants (Online)

Experienced CAs, by virtue of their specialization and professional qualification, do well in practice and or in the corporate sector.

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  • 17 Jul 2022 to 01 Oct 2022
  • Online
  • Online
  • 350,000

Mergers, Acquisitions and Restructuring (Online)

Traditionally as organisations have sought to remain relevant in these intensely uncertain, highly competitive and irreversibly disruptive environments, they have pursued M&A and restructuring as vehicles for organisational repositioning.

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  • 12 Aug 2022 to 30 Aug 2022
  • In Person
  • IIMA Campus
  • 120,000

Pricing for Profit

Given that a small increase of 1% in realized prices can lead up to a 11% increase in profits, getting the right price point and then rolling it out well is naturally important.

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  • 16 Aug 2022 to 20 Aug 2022
  • In Person
  • IIMA Campus
  • 150,000

Fintech: Business Models, Marketing, Strategy and Tactics

India is one of the fastest emerging FinTech markets, with the highest FinTech adoption rate of 87%, as against the global average of 64%.

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  • 12 Sep 2022 to 16 Sep 2022
  • In Person
  • IIMA Campus
  • 126,000

Marketing Tools for Digital Media and Platforms

Digital and social media marketing has evolved over the years and has become an integral part of any business.

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  • 19 Sep 2022 to 23 Sep 2022
  • In Person
  • IIMA Campus
  • 126,000

Customer Based Business Strategy

The Need for Change of Focus

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  • 14 Nov 2022 to 16 Nov 2022
  • In Person
  • IIMA Campus
  • 115,000

Strategic Cost Management

The importance of managing costs and aligning them with the business strategy of an entity is critical especially in the midst of challenging economic times faced by businesses today.

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  • 14 Nov 2022 to 18 Nov 2022
  • In Person
  • IIMA Campus
  • 126,000

Neuroscience in Marketing

Advances in the fields of neuroscience and neuroeconomics are re-defining and enhancing our understanding of how human beings make decisions in general and how consumers make decisions from a marketing perspective.

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  • 05 Dec 2022 to 07 Dec 2022
  • In Person
  • IIMA Campus
  • 120,000

Advanced Data Analysis for Marketing Decisions

The ongoing economic reforms and the globalisation of the Indian economy have led to dynamic and continuous change in Indian markets. Markets are becoming more competitive and diverse. Faced with greater choice, consumers are becoming more demanding.

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  • 12 Dec 2022 to 17 Dec 2022
  • In Person
  • IIMA Campus
  • 150,000

Financial Analysis of Business

This programme is meant to impart essential business analysis knowledge. It focuses on strategic, financial and cost analysis of a business. To start with, the programme will cover the basics of three financial statements, viz.

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  • 19 Jan 2023 to 21 Jan 2023
  • In Person
  • IIMA Campus
  • 85,000

Enhancing Sales Force Performance

Markets are dynamic in nature characterised by intense global competition, pressure on margins, changing customer expectations, fragmented communication channels, and proliferating distribution channels.

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  • 06 Feb 2023 to 10 Feb 2023
  • In Person
  • IIMA Campus
  • 135,000

B2B Marketing

Business-to-business (B2B) marketing strategies are essential for encouraging innovation, increasing sales revenue, assisting in marketing penetration, and aiding in market entry for any organisation.

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  • 06 Feb 2023 to 11 Feb 2023
  • In Person
  • IIMA Campus
  • 150,000
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