Displaying 1 - 9 of 9 Matching Programs
Despite a heavy barrage of advertising, most consumers declare that their purchases are most influenced by the experiences, advice, and recommendations of others and not necessarily by marketers.
Know MoreGiven that a small increase of 1% in realized prices can lead up to a 11% increase in profits, getting the right price point and then rolling it out well is naturally important.
Know MoreIndia is one of the fastest emerging FinTech markets, with the highest FinTech adoption rate of 87%, as against the global average of 64%.
Know MoreDigital and social media marketing has evolved over the years and has become an integral part of any business.
Know MoreAdvances in the fields of neuroscience and neuroeconomics are re-defining and enhancing our understanding of how human beings make decisions in general and how consumers make decisions from a marketing perspective.
Know MoreThe ongoing economic reforms and the globalisation of the Indian economy have led to dynamic and continuous change in Indian markets. Markets are becoming more competitive and diverse. Faced with greater choice, consumers are becoming more demanding.
Know MoreMarkets are dynamic in nature characterised by intense global competition, pressure on margins, changing customer expectations, fragmented communication channels, and proliferating distribution channels.
Know MoreBusiness-to-business (B2B) marketing strategies are essential for encouraging innovation, increasing sales revenue, assisting in marketing penetration, and aiding in market entry for any organisation.
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