Conference: BSIM 2021

09/04/2021 - 10/04/2021

Conference: BSIM 2021

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The NSE Centre for Behavioral Science held its first ever Behavioral Science in Management Conference on April 09, 2021 and April 10, 2021. The event was inaugurated by Chief Guests, Mr. Ravi Varanasi, Chief Business Development Officer, National Stock Exchange of India Ltd. and Mr. Harish Bhat, Brand Custodian, Tata Sons along with Prof. Errol D’Souza, former Director at IIMA and Prof. Arvind Sahay, Chairperson, NSE Centre for Behavioral Science.

The two-day online event saw 15+ speakers from diverse backgrounds hold varied discussions on Behavioural and Neuroscience in Marketing, Innovation and Technology in Behavioral Science Impacting OB and HR, Impact on Customer Behavior through Mobility in Technology, Behavioral Science in making of Public Policy and Market Cycles and Investors’ Behaviour. Of over 200+ submissions, 14 paper presentations made it to the conference.



For more details on the conference, please click here to learn more.


Panel Discussion 01: Innovation and Technology in Behavioral Science Impacting OB and HR

Deepak Agrawal

Cofounder and CEO,

Dr. Aditya Moses

Assistant Professor of Human Resource Management, IIMA

Pankaj Setia

Professor, Information Systems, IIMA

Panel Discussion 02: Impact of Mobility in Technology on Customer Behavior

Rama Bijapurkar

Researcher, Academician, Author & Independent Director on Several Indian Blue-Chip Boards

Atishi Pradhan

Brand & Communication Strategist & Visiting Faculty, IIMA

Sudhir Sitapati

MD and CEO, Godrej Consumer Products & Author of 'The CEO Factory'

Pushkaraj Shenai

CEO, Lakme Lever

Panel Discussion 03: Behavior and Neuroscience in Marketing

Vinod Venkatraman

Associate Professor in Marketing
Director, Centre for Applied Research in Decision Making, Fox School of Business, Temple University, Philadelphia, Pennsylvania

Harish Bhat

Brand Custodian, Tata Sons

Arun Pratap Singh

Chief Operating Officer and Co-founder of Matter Motor Works

Dr. Arvind Sahay

Professor of Marketing & International Business, IIMA

Panel Discussion 04: Behavioral Science in making of Public Policy

Shamika Ravi

Director Research, Brookings Institution India Center

Dr. Jeevant Rampal

Associate Professor, Economics, IIMA

Panel Discussion 05: Market Cycles and Investor Behaviour

Radhika Gupta

MD & CEO, Edelweiss AMC

Dr. Joshy Jacob

Associate Professor of Finance and Accounting

Tirthankar Patnaik

Chief Economist, National Stock Exchange, India

Nisarg Trivedi

Head of Third Party Distribution (Middle East and Africa), Amundi, Dubai





Title of Paper Presentation




 Cognitive Flexibility Strategies Enhance Work Engagement and Individual Innovativeness: An Interventional Study

Anuja Sathe
Apurva Ganu

SNDT University


Does the Grateful Emotion Satisfice?

Dr. Bala Subramanian R
Dr. Munish Thakur

Xavier University, Bhubaneswar
XLRI, Jamshedpur


The Effect of Organizational Performance on the Investment Decision Making of Investors

Dr. Susmita Parija
Dr Birajit Mohanty

Institute of Management & Information Science, Bhubaneswar (IMIS), Bhubaneswar
Manipal University, Jaipur


Enhancement of Emotional Intelligence of Employees to Mitigate Employee Alienation in Indian Higher Education Institutions

Nisha Francis

M S Ramaiah University of Applied Sciences, Bengaluru


How Positive Behavior of Key Stakeholders Contributes in Delivering Business Value in Agile Software Development Environments?

Dr.Harbir Singh

Birla Institute of Management Technology, Greater Noida


Role of Culture in Hiring Decisions in Organizations

Vinitha Nair

Narsee Monjee Institute of Management Studies


Fear of Missing out (FOMO) Guerrilla Marketing Strategy: A Case Study of Ed-tech Platform WhiteHat Jr.

Khushi Mishra

Symbiosis International, Pune


Contemporary Trends in Communication for the Financial Services Marketing

Dr. R. Srinivasa Rao

Vignana Jyothi Institute of Management, Hyderabad


Examining the Role of Consumer Hope in the Context of Relationship Marketing in Financial Services with Reference to Digital Payment App

Dr. Rahul Khandelwal
Dr. Dhananjay Bapat

Institute of Management Studies Career Development & Research
IIM, Raipur


Tax Evasion and Altruism

Rounak Sil
Dr. Thiagu Ranganathan

Centre for Development Studies (CDS), Trivandrum


From the Central Bank to the Monetary Policy Committee: Has the Communication Effectiveness Improved?

Suresh Udhavdas Chandnani

S.P. Jain Institute of Management & Research (SPJIMR), Mumbai


Impact of Covid-19 on Financial Planning: A Comparison Between Males & Females

Bhavna Sharma
Dr. Shalini Singh
Dr. Megha Aggarwal

JIMS Engineering Management Technical Campus, Greater Noida


Effect of Herding & Over Confidence in Sustainable Financial Markets

Dr. Ruchi Arora
Dr. Vinod Kumar

New Delhi Institute of Management
Jagannath Institute of Management, New Delhi


Effect of Price Ranges on Individual and Institutional Ownership?

Harsimran Sandhu

IIM Indore


Inaugural and panel discussions


Conference photos