Abstract
Due to the ever-changing technology landscape, researchers constantly face new phenomena that must be understood. To address this challenge, building on calls for contextualization, in his presentation, based on his forthcoming commentary in Information Systems Research, Dr. Venkatesh will discuss ideas about contextualization and present guidance within four general research steps—defining the problem, anchoring to prior research, seeking novelty, and reporting practices—in order to achieve rigorous contextualization. In doing this, the basic idea of scientific contribution is expanded from (a) the typical contribution of theory to the phenomenon to (b) include the less common contribution to theory, especially reference discipline theory, thus creating for the opportunity researchers to overcome the challenges of making a contribution to understanding of phenomena to include a cumulative tradition that can make contributions to theories as well.

About Speaker

Viswanath Venkatesh, who completed his PhD at the University of Minnesota, is an Eminent Scholar and Verizon Chair at the Pamplin College of Business, Virginia Tech. He is widely regarded as one of the most influential scientists, both in terms of premier journal publications and citation impact (e.g., Clarivate, Thomson Reuters’  highlycited.com, Emerald Citations, SSRN, PLoS Biology), with a recent career ranking of 355 th (out of ~9 million scientists in all scientific fields) and 1 st in information systems. His research focuses on understanding the diffusion of technologies in organizations and society. His work has appeared in leading journals in human-computer interaction, information systems, organizational behavior, psychology, marketing, medical informatics, and operations management, and included best paper awards (e.g., Academy of Management Journal). His works have been cited about 210,000 times (Google Scholar) and about 70,000 times (Web of Science), with an h-index of 99 and i-10 index of 162, with 23 papers being cited over 1,000 times per Google Scholar. He has served in editorial roles in various journals. He is a Fellow of the AIS and the Information Systems Society, INFORMS.

Registration link:  https://forms.gle/Zkmu16FBzwchUF8U6