Just as the Indian Institute of Management Ahmedabad positions itself as a global brand, it launched Online@iima where it offers a host of short duration online courses. Some of these courses are also available on Coursera. "Among the top 10 Coursera courses, two were from India, both IIM-A courses. The Leadership Course has more than 180,000 subscribers, the other managerial statistics course, which has 105,000 subscribers and has been launched in 137 countries. We are launching a course on digital transformation," points out Diptesh Ghosh, dean (programmes), IIM-A. These entry-level courses are priced at ₹2,500.