Bibek Banerjee

Bibek Banerjee

Dr Bibek Banerjee worked at the institute from September 1994 to January 2012 as Professor of Marketing and Economics. Dr Banerjee joined IIMA after earning a PhD and a master's in economics and marketing science from Purdue University's Krannert Graduate School of Management.

During his stay at IIMA, he played a crucial role establishing a partnership with Duke Corporate Education, the corporate education arm of Duke University, USA, for customized executive education, and served as Managing Director of IIMA's collaboration with Duke Corporate Education and member of the joint management board. Dr Banerjee also taught and trained executives in several countries including the USA, Singapore, Mexico, Spain, China, Tunisia, Sri Lanka and Kenya. He spent two years as visiting professor of marketing at Appalachian State University in North Carolina, USA. Dr Banerjee was also a founding member of the Centre for Research on Retailing at IIMA.

Dr Banerjee's business consulting experience include engagements with several national and multinational organisations in sectors such as retail financial products, consumer packaged goods, consumer durable, pharmaceuticals, industrial/intermediate products, retailing and the service industry in India. His key interests were in marketing strategy formulation and implementation, new-product introduction, product portfolio decisions, promotion planning, market distribution and supply chain management, advertising communication and brand management, market measurement, and logistics and value chains. He consulted with clients such as Duke University, Eastman Kodak (USA), Mobil Inc, Unilever (HUL), TVS group, TATA group, Cadila Pharmaceuticals, the World Bank, the Coffee Board of India, and the Konkan Railway Corporation Ltd.

He designed and delivered several senior and top management executive development programs for organisations such as Ericsson, the Aditya Birla Group, Genpact, Microsoft, the Citigroup, Infosys, TATA group (TAS, TML, Tata Steel, TCL, TMTC), Unilever India (HUL), HDFC Bank, TVS Group, BPCL, IOC, GAIL, ORG-MARG, Maharaja Group (Sri Lanka), Comcraft Steel (Kenya), Bajaj Auto, Asian Paints, Crompton Greaves, Mahindra & Mahindra, ABB (India), Greaves India, and OTIS India. His teaching interests included simulation techniques in strategy, strategic marketing and leadership development.

Dr Banerjee's research interests covered analytical modelling for marketing decision-making contexts and stylised Game Theoretic models of marketing phenomena. His secondary interests were in econometric modelling of behavioural dynamics at the customer level (for example, using electronic-point-of-sales (EPOS) data from retail environments), and analysing their effects on driving strategic and tactical marketing decisions. He published his work in several leading international journals.

Date of Birth: November 08, 1965