Six years ago, when Prabhas and Rana Daggubati collaborated with SS Rajamouli for the Baahubali franchise, little did they know that they will make history some day. If Baahubali: The Beginning took the nation by storm with its superb storytelling and stellar performances in 2015, the second instalment of the franchise took the adulation and reception a notch higher last year with its record-breaking performance at the box office.

And now, a case study on Baahubali 2 will be introduced in one of the electives at the Indian Institute of Management, Ahmedabad.

According to a report in DNA, the students of Contemporary Film Industry will learn the power of sequel and how a sequel can derisk the film as a marketing concept.

Confirming the news, professor Bharathan Kandaswamy told the daily, "I will be introducing Bahubali 2 as a case study in the new academic year and it will essentially focus on the power of a sequel and how a sequel can derisk the movie as a marketing concept."

He added, "There is a research from Stanford university which says that a prequel is always considered better than the sequel but a sequel makes more money than a prequel. Sequels make more money because the producers become more marketing savvy based on the success of a prequel. My course this time will focus on marketing mantras evolving around sequels and how decisions need to be taken that respect art and creativity of a movie and yet are able to make money. Blending art, business and technology is the key."

IIMA was the first business school in Asia to introduce a comprehensive elective course on film industry. The course gives a 360 degree view of the creative industry space with special focus on movie production.