SPONSORED INFLUENCER CONTENT: Off the beaten track

18/09/2022

SPONSORED INFLUENCER CONTENT: Off the beaten track

Financial Express

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Social media has certainly become a key medium for new-age beauty brands. Enabling them to deliver highly individualised content targeted at niche audiences, the medium has written multiple success stories in the recent past. Ergo, at least 70% of marketing budgets for companies such as Sugar Cosmetics and Belora Paris is allocated to social media channels.

IIMA