IIM Ahmedabad, Nykaa team up to form research chair in consumer technology
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IIM Ahmedabad, Nykaa team up to form research chair in consumer technology
28/09/2022
IIM Ahmedabad, Nykaa team up to form research chair in consumer technology
The research will help deploy economic and statistical models to measure the role of the Internet and new media on consumer and firm behavior and understand the privacy-preserving future of digital advertising.