How to use neuroscience to create impactful brands

04/05/2022

How to use neuroscience to create impactful brands

Business Line

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At a pan-IIT conference held in IIT Madras, Prof Venkatesh Balasubramanian of the Engineering Design department, accosted me with a question: Before you spend money on an ad how do you know it will evoke the desired response? 

IIMA