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3852 items in total found

Working Papers | 1981

Formats for Reply Coupons in Advertisements

Shingi P M

Reply coupons and inquires in advertisements are ways devised by advertisers to encourage readers to act quickly on the newly acquired information or desire. The paper presents a comprehensive list of formats that can be used for soliciting inquiries. It also gives different types of coupons for ready use.

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Working Papers | 1981

Locus of Control as a Moderator of Role Stress - Satisfaction Relationship

Pestonjee D M and Singh U B

Present investigation is an attempt to study the effect of locus of control on the relationship between various role stressors and satisfaction with many off-the-job and on-the-job situations. 101 executives and engineers of an electricity generating and supplying company served as the sample of this study. Various role stressors were assessed with the help of Your Feelings About Your Role Scale. Satisfaction was assessed with help of S-D Employee's Inventory. Locus of Control was measured by Rotter's (1966) I-E Scale. Statistical analysis performed in terms of correlation coefficients, sub-group analysis, and moderated regression analysis indicate the locus of control has moderated the relationships between self-role distance and satisfaction with the job, self-role distance and satisfaction with on-the-job situations, self0roel distance and satisfaction as a whole, role ambiguity and satisfaction with the job, and role isolation and personal adjustment. The implications of the above findings in the industrial/organizational contexts are also discussed.

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Working Papers | 1981

Typology of Headlines

Shingi P M

This paper brings out a theme-based typology of headlines normally useful for verbal component in print advertising. The existing modes of presenting or classifying the headlines is briefly presented to indicate their inadequacy. The various possible positioning of headlines is also elaborated in the text.

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Working Papers | 1981

Indian Managers: Perception of Self and Others

Parikh Indira J

The Research is based on the analysis of the stories written by thirty six senior managers and twenty one middle managers. The objectives of the research were to examine the managers' perception of themselves, their role and that of the superiors, colleagues and subordinates, to examine the nature of role relationship and their perception of the situation and its resolution. Six slides of Tehmatic Appreception Test (TAT) were projected on the screen for half a minute and five minutes were given for writing the stories. Three slides numbers 2,3&6 depict one person situation while 1,3&5 depict two or more person situation. The one person situation is dominantly perceived by the managers as task situation and dominant resolution is that of failure. The nature of relationship is dominantly perceived as father-son or superior-subordinate. Dominant resolution is that of failure. The findings suggest that Indian managers find it difficult to shift their role attitudes from that of an employee to a representative status. Organizations continue to demand processes of conformity and working within the narrow boundaries of the job. Enlargement of roles generate anxiety and stress. The research suggests that both organizations and managers need to explore the elements and processes of large and complex organizations which demand changes congruent to the emergent tasks and inter-dependence of functional roles.

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Working Papers | 1981

Worker Efficiency in Relation to Alienation, Participation and Anxiety

Gupta P K, Pestonjee D M, and Singh U B

In the present investigation an attempt has been made to study the relationship between alienation, participation, and anxiety with respect to worker efficiency. The study was conducted in a file manufacturing unit having a total strength of 48 workers. Two groups of workers were identified with high efficiency and low efficiency on the basis of 3rd and 1st quartiles. There are 12 workers in the high efficiency group and 13 in the low efficiency group. Obtained results indicate that alienation and participation relate significally for the high efficiency group but no significant relationship was observed for the low efficiency group. Anxiety was negatively and significantly related to efficiency only for the combined groups. A negative but insignificant correlation was obtained between anxiety and efficiency for the high efficiency group; it is positive for the low efficiency group.Anxiety was negatively and significantly related to efficiency only for the combined groups. A negative but insignificant correlation was obtained between anxiety and efficiency for the high efficiency group; it is positive for the low efficiency group.

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Working Papers | 1981

Sorting and Shaping: Explorations in Helplessness of Higher Education Institutions

Ganesh S R and Sengupta D N

After independence, the Education Commission called for creation of new institutions to undertake the task of higher education in technology, agriculture and management. Three models of higher education were imported. In the field of technology, the 'MIT model' was advocated by the Sarkar Committee. The five Indian Institutes of Technology (IITs) were the results of this thinking. The 'Land-grant University Model' provided the basis for development of agricultural universities. The 'Business School Model' was instrumental in the creation of the Indian Institutes of Management (IIMs) at Ahmedabad and Calcutta. In this paper, we explore the implications of importing the 'MIT model' in the case of IITs and venture some possible explanations of the feelings of institutional helplessness through indepth data collected in one IIT. We believe that the "sorting" process implicit in the MIT and the Business School models, in particular, when imposed on the Indian socio-economic milieu has aggravated the isolation of the elites ffrom the realities of the country as well as increased dependence on the West. This, has, in turn, resulted in mediocrity and irrelevances even in those islands of intended excellence. The IIT experience serves to illustrate this argument. Our limited experience suggests that the IIMs may be no better off. Our argement is developed through-1) understnading the phenomenon of sorting and how this distances the IIT graduate, in particular, from the rest of the engineering graduates, among others; 2) understanding the phenomenon of institutional helplessness in shaping the career choices of the IIT graduates, and finally through 3) placing the argument in the perspective of transfer of intellectual technology from the West.

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Working Papers | 1981

Socio-Economic Profile and Performance of CHVs in Gujarat: Implications for Selection and Support

Bhatt Anil, Maru Rushikesh, and Prabhakar A S

What type of persons should be selected as Community Health Volunteer (CHV) has been a matter of debate. This study relates socio-economic characteristics-age, sex, marital status, education, caste, organization membership and land ownership-with performance on Direct Patient Care, Mother and Child Health, Family Welfare and Environmental Sanitation. The paper further suggests strategies for selection, training and support in case of CHVs whose performance is poor.

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Working Papers | 1981

Health for All: An Alternative Strategy: A Note on the Current TaskA

Subramanian Ashok K

The concern for the health of the population, particularly the weaker sections of the society has been articulated by an increasing number of planners. As a consequence the search for an alternative health care system has gained momentum. The report, "Health for All: An Alternative Strategy" (1981) of a Study Group sponsored by the ICSSR and the ICMR, offers a possible model of an alternative. The working paper is a note in response to this report. The note welcomes the directions presented in the report, but suggests that a strategy of implementation rather than the elucidation of a desirable future state is the need of the hour. The need is to learn to deal with the existing system with its network of facilities and services. A summary set of four current tasks and a possible mode of organisation which links all those interested in change for a more equitable system are offered.

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Working Papers | 1981

Corporate Image Advertising

Shingi P M

While describing how a favourable corporate image shared by different types of public like investors, merchants, dealers, administrators, political leaders, customers, business associates and company executives can provide invaluable services to a company, the paper presents a possible set of themes for building corporate image with suitable data-based message strategies.

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Working Papers | 1981

New and Renewable Energy Projects: From Policy to Action

Srivastava Uma Kant and Subramanian Ashok K

In the light of various findings relating to future energy scene in India, the development of new and renewable energy sources have been given substantial emphasis in the Sixth Plan. Some evidence from field level experience of a few of these technologies has become available through micro studies. The focus of this paper is (a) to review this evidence to determine its implications for a strategy for developing new and renewable energy sources on a large scale and (b) to suggest some critical elements that will determine the success of the strategy for the implementation of such projects. The analysis of the finding of the existing micro study indicates that the availability of technology is only a necessary condition for its induction and large scale multiplication. The sufficiency condition will be met only when an understanding of the user environment or the context in which technology is to be introduced is achieved. Several studies available offer insights into the future energy scenario. It is suggested, however, that an area approach and local village studies using intensive observation and interview methods can provide an understanding of the context in which specific technological interventions are to be contemplated. Without such efforts and understanding, new and renewable energy projects will remain hopes without significant positive results.

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IIMA