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3846 items in total found

Books | 2025

Business analytics value chain: Text and cases

Tanushri Banerjee, Arindam Banerjee, Dhaval Maheta, Vivek Gupta

Routledge

Working Papers | 2025

The Proustian Predicament in Trademark Law: Charting the Legal Recognition of Olfactory Marks

M P Ram Mohan, Pratishtha Agarwal

With the rise of multi-sensory branding, trademarks have expanded beyond the graphical and visual requirement to encompass olfaction, pushing the traditional limits of trademark doctrine. The present study assesses the evolving status of olfactory trademarks by focusing on their unique position as sensory-based marks. The study maps the regulatory landscape and evidentiary threshold for olfactory trademarks in the United States, European Union and Australia. These foundations are then juxtaposed to the Indian trademark law to conceptualise a workable framework for accommodating olfactory trademarks within the Trade Marks Act, 1999. The absence of a precedent in the Indian context underscores conservatism surrounding olfactory marks. The authors propose a hybrid framework for incorporating olfactory trademarks into the Trade Marks Act, 1999, combining Australia’s statutory model with the evidentiary standards set by the US Courts and the USPTO.

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Journal Articles | 2025

Reaping IT externality benefits across business units in multibusiness firms

"Taha Havakhor, Mohammad Saifur Rahman, Pankaj Setia "

The indirect productivity gains related to information technology (IT), known as IT externalities, in inter-firm contexts have been extensively studied. However, the impact of IT investments within a business unit (BU) of a multibusiness firm on the productivity of other BUs remains unclear. Additionally, the conditions that facilitate such intra-firm externalities are not well understood. Research on resource externalities within multibusiness firms typically focuses on capacity-sharing benefits, where unused capacity in one unit can be utilized by another. IT resources, however, often lack capacity-sharing potential due to their full utilization or contractual limitations. Despite this, IT resources can generate non-rivalrous intangibles, such as internally developed applications, expertise, and consulting know-how, which can be shared within the firm to create externalities. This study investigates whether IT centralization (ITC), as a vertical coordination mechanism, is effective in harnessing IT externality potential arising from IT portfolio similarities (ITPSs), a form of horizontal coordination, across BUs. Utilizing data from 8,374 unique units within 866 firms from 2005 to 2020, we find that BUs must meet two conditions—higher ITPS and higher levels of ITC—to realize greater intra-firm IT externality benefits. Furthermore, these benefits accrue from IT investments made by units with a sufficient number of IT employees. Interestingly, BUs with limited access to IT employees gain more from pooled IT investments. Our findings suggest that concurrent vertical and horizontal coordination, along with access to human talent for creating knowledge, code, and expertise from digital resources, are crucial for maximizing digital resource externalities.

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Journal Articles | 2025

Internet of things in intralogistics: Applications and emerging research

"René de Koster, Debjit Roy, Yun Fong Lim, Subodha Kumar"

Managing the performance of intralogistics operations, that is logistics operations within facilities such as manufacturing plants, order fulfillment warehouses, ports and terminals, and retail stores, is critical in fulfilling customer expectations. Traditional decision-making for intralogistics operations is based on historical data, typically collected over long-range intervals with significant processing delays. However, nowadays, Internet of Things (IoT) applications are used to gather detailed real-time data to make dynamic decisions. These new data sources provide challenges and opportunities for operations management. We provide an overview of prominent IoT technologies in four domains: Manufacturing, warehousing, ports and terminals, retail, and other emerging areas. We discuss four prominent research questions (cutting across multiple application domains) that can be addressed using new data sources, along with the methodological approach and managerial insights that may result. In particular, IoT can improve the tracking and tracing of objects, equipment, and humans and provide rapid alerts, allowing managers to make real-time decisions and improve asset use, uptime, and profitability.

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Journal Articles | 2025

An identification-based understanding of team engagement in Global virtual Teams (GVTs)

"Farheen Fathima Shaik, Upam Pushpak Makhecha, Biju Varkkey, Sirish Kumar Gouda"

Because of globalization and technological advancements, organizations have adopted virtual work arrangements, specifically Global Virtual Teams (GVTs). This study conducted a 16-month ethnographic inquiry in a multinational enterprise to explore team engagement in GVTs. The findings indicate that GVT members often handle multiple roles across various teams and organizations and identify with these entities separately, thus displaying different levels of identification with roles, teams, and organizations. These three identification cascades affect other members' engagement and overall team engagement. Higher levels of identification with roles, teams, and organizations trigger a positive engagement contagion across the GVT, whereas a lower level of identification triggers a negative engagement contagion. We also identify four distinct configurations of GVT members, illustrating the complex nature of engagement dynamics in GVT settings. This identification-based understanding of engagement in GVTs contributes to the literature on team engagement and IS by highlighting the significance of understanding the sensitive dependence of GVT team engagement on members’ identification with their roles, teams, and organizations and subsequent engagement contagion.

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Books | 2025

Business communication (3rd Edition)

Asha Kaul

PHI

Journal Articles | 2025

Affirmative action and educational attainment of disadvantaged religious minorities: Evidence from India

"Mitul Surana, Rajnish Rai"

We examine whether affirmative action incentivizes a disadvantaged religious minority group in India to obtain additional years of education. We study the implementation of quotas in government hiring and university admissions for backward-class Muslims in 2007 in the Indian state of Andhra Pradesh. Using a difference-in-differences approach that uses variation in exposure to the policy by age-cohort and social group, we find that these quotas increase educational attainment of the targeted population. Investigating the effects by gender, we find statistically significant and robust positive effects on the educational attainment of male members of the targeted Muslim groups, but not females.

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Journal Articles | 2025

The environmental value of an owned agile power source

"Sriram Sankaranarayanan, Felipe Feijoo, Saral Mukherjee"

As power systems transition towards low-carbon generation, the reliance on variable renewable energy sources introduces uncertainty in supply. To maintain reliability, flexible technologies capable of rapid ramp-up, referred to as agile technologies, are increasingly important. This study explores the economic and environmental implications of integrating such technologies into the portfolio of a profit-maximising renewable energy producer. A stylised model in which the producer commits to a supply contract before observing renewable output is developed. After production is realised, any supply shortfall is covered using agile technology or procured from expensive short-term markets. However, while agile technologies offer operational flexibility, they may be associated with significant greenhouse gas emissions, particularly when life-cycle impacts from material extraction or disposal are considered. Using a range of realistic scenarios, the results show that the expected total emissions could be smaller if the focal producer owns a smartly chosen portfolio of renewable and agile technology compared to when they own no agile technology. More importantly, it is shown that, even if such an agile technology has a higher emission rate than every other plant in the system, it could still be environmentally prudent for a renewable producer to own that agile technology. The findings suggest that renewable-agile portfolios can offer both economic and environmental gains, encouraging policymakers to adopt this approach even when LCA or some level of direct emissions exist.

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Journal Articles | 2025

Upward-tilted logos cue perceptions of unhealthiness

"Tanvi Gupta, Henrik Hagtvedt"

Logos are central to brand identity and image, and logo features such as spatial orientation can encourage desirable or undesirable perceptions of a company’s products. This research demonstrates that upward-tilted logos give rise to perceptions of unhealthiness—in food and other products—because of consumers’ learned associations between such logos and unhealthy products and brands, although the effect is eliminated for products taxonomically categorized as healthy. The investigation additionally rules out alternative mechanisms of safety and hedonic appeal. Two implicit association tests, a brand imagery dataset, and three experiments (as well as four studies in Supplemental Materials) provide supportive evidence. While contributing to literature on visual design, this research also provides practical insights for marketers seeking to incorporate health cues in their logos.

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Journal Articles | 2025

COVID-19 disruption and maternal and child health services: Evidence from India

"Ambrish Dongre, Mitul Surana"

To analyze the impact of COVID-19 and subsequent lockdowns on maternal and child health services in India and investigate whether certain population groups that are disadvantaged along social, economic and geographical dimensions experienced differential impacts.

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IIMA