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2773 items in total found

Working Papers | 1981

Marketing, Yes, Creative Marketing of Special Bearer Bonds

Mehta Subhash C and Bhatt Udayan

The paper examines the marketing tasks involved in case full potential of the special bearer bonds which is being introduced by the Government of India to mop up undeclared money that is accumulated in the economy. The paper examines the major attributes of the scheme and relates these to the market segments to which it is directed at. It then analyses the expected behaviour of the market segment, their specific needs in terms of information, distribution and then develops an overall marketing programme which would help in tapping adequate share of the unaccounted money through this scheme. The paper also examines the side effects of the scheme on the general public who have been paying their taxes honestly and recommends appropriate marketing actions to reduce the extend of these side effects. The paper concludes by making a case for allocating a marketing budget for the promotion of the scheme so that consumer is helped in moving from an initial stage of awareness to purchase decision and handling post-purchase feelings. The paper thus demonstrates the application of marketing concept and approach to an issue of critical public policy area and thus can be classified as an attempt to examine a metamarketing issue.

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Working Papers | 1981

Conflict Between Employment and Inflation: Theory and Facts

C Rangarajan

Is there a trade-off between inflation and employment? Can policy-makers generate more employment through a deliberate policy of inflation? These questions have been debated at length since the introduction of the celebrated Philips Curve which empirically showed a negative relationship between the rate of change in money wages and unemployment rate. The Philips curve, as its best, is an explanation of the trade-of between wage changes and employment in a disequilibrium situation. Int he long run, such a trade-off can exist only if expectations of price changes continually remain below the actual changes. The link between price changes and employment goes beyond the dynamics of the labour markets. The same is true when one thinks of the relationship between price change and growth rate of the economy. In this paper, we have examined the Indian data in relation to price changes and output changes in the industrial sector. Employment and output are well correlated but the rate of growth of the former is lower than that of the latter. In general, it appears that periods marked by sharp increase in price lever are associated with lower growth rates output and years of low price changes with high growth rates in industrial output. A disaggregated analysis of the output and price changes relating to various industry groups also indicates a negative association between price change and output change. There can be several explanations for this phenomenon. Causation can run in either direction. However, the general conclusion is that contrary to the general belief, industrial output has grown faster in periods of small price increases than in periods of high price increases. There is also no evidence to show that price changes have had any effect upon savings.

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Working Papers | 1981

Organizational Buying: Supplier Evaluation Criteria for Standard Products

Mehta Subhash C, Khurana Rakesh, and Chokshi S N

Of late Organizational buying process has emerged as one of the most important fields of study in Marketing since the organizations are the single most important segment of buyers. Since the quantum of organizational buying is huge and varied, naturally the buying process is highly complex and calls for making crucial purchase decisions. Purchasing functionaries at different levels, with a delegated authority, evaluate the suppliers and are instrumental in the ultimate choice of the organization. Since no study was done in India about the choice criteria being employed by the purchasing executives for evaluating suppliers, a two-fold study was undertaken by the authors recently in this field. The supplier evaluation criteria was examined for two different categories of products, namely standard and special products. The present paper deals with the findings on the standard products. The basic objective of the study was to understand the relative importance of various supplier attributes as perceived by purchase executives in India. The second objective of the study was to find out whether there were any significant differences in the perceived importance of supplier attributes when the evaluation was done by top purchasing executives as compared to other levels of purchasing personnel. The findings could help in evolving marketing strategies compatible with the different levels in the purchasing hierarchy if such differences in perceptions are found to exist.

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Working Papers | 1981

Tax Functions Under Imperfect Markets

Mohan Manendra

This paper provides tax functions when product and input markets are subject to imperfection simultaneously. These functions are estimated for the industrial sector of the Indian economy. It comes out clearly that such functions can be used as instruments to promote efficiency in production and judiciousness in distribution.

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Working Papers | 1981

Corporate Investment in 1981 - A Forecast

C Rangarajan

This paper attempts to make a forecast of the growth in private coprorate investment in 1981. Corporate investment is taken to cover gorss capital expenditures of all companies in private and joint sectors. The study also provides a picture of the level and composition of corporate investment in 1980. The methodology used in this paper to forecast corporate investment relies on the data available with the term lending institutions on the phasing of capital expenditures of projects sanctioned by them. The details of the technique followed have been explained by the author in his earlier writings. Capital expenditures in 1980 on all projects sanctioned by the term lending institutions so far would amount to Rs 1400 cores which will mean in nominal terms a rise of 16 per cent over the level of Rs 1210 crores achieved in 1979. At 1970-71 prices, this will imply a rise of 7.5 per cent. Looking at 1981 it is seen that based on all the projects sanctioned until the end of 1980 the capital expenditures are likely to be around Rs 1170 crores. Taking into account the expenditures that will be made out of the projects to be sanctioned in 1981 itself, it can be concluded that corporate investment in 1981 will rise by 15 per cent. The rise in real terms will be nine per cent.

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Working Papers | 1981

China After Mao

Moulik T K

The working paper is based on a month-long visit to China investigating socialist development strategies of China. There has been significant shifts in development strategies in China in the Post-Mao era. The paper examines some facets of the change in development strategies in post-Mao China with particular reference to agriculture, peasant organization, rural energy, health and family planning etc.

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Working Papers | 1981

Autonomy of Public Sector Enterprises

Mohan Manendra

The conceptual as well as operational aspects of autonomy of public sector enterprises are examined in this paper. The attention is focussed on such enterprises registered as public limited companies to the relative exclusion of departmental undertakings and public corporations. The role of autonomy in determining the long term performance of the public enterprises covered by the paper is examined. The issue which is taken up in detail is that of working relationship of public enterprises with the administrative ministries. Systems, processes and persons involved in the two segments have been looked into by referring to available material and observations of the author made during the course of a recent study on the subject. An attempt is made to reexamine the role of public enterprises as contributors of economic and industrial development vis-a-vis their being used as instruments of public policy. The analytical framework is drawn from the basic premises of a mixed economy in which public enterprises operate in India and the functional value of management which may be instrumental in their fulfilling their obligations. This calls for a review of the present mode of administrative control as well as scrutiny by the Parliament and other concerned authorities, given the fact that substantial public funds are invested in these enterprises.

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Working Papers | 1981

Media Selection Models: Directions for Future Research

Mote V L and Rangarajan Kalyani

The work done in media selection both in India and abroad is reviewed. Two approaches that can be adopted immediately for media selection so as to maximise response are discussed and the results of empirical work using the data of a large advertiser are shown. The directions for future research in this field are discussed.

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Working Papers | 1981

Agricultural Extension Education: Towards a Future Direction

Moulik T K

The paper reviews the genesis of educational policies and contents in relation to agricultural extension and research in India. It examines the relevance of the present educational pattern to the needs of the country and to the demands the client system is making. By carefully delineating the elements of mismatch between the existing educational system and demands of the client system, an attempt was made to provide an alternative educational pattern to meet the demands.

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Working Papers | 1981

Business History in Japan: A Report

Tripathi Dwijendra

This paper contains the observations of the author, who has just returned after attending an international conference on Business History in Tokyo, on the progress of teaching and research of business history in Japan. He tries to evaluate the progress made in India in comparison to that in Japan and comes to the conclusion that the progress in India is much less impressive. At the end of the paper the author speculates about the reasons that hampered the progress in India, and pleads for a partnership between the Indian business world and historical scholarship.

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