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887 items in total found

Journal Articles | 2021

Interfirm collaboration and exchange relationships: An agenda for future research

Sourav Bikash Borah, Girish Mallapragada, Raghu Bommaraju, Rajkumar Venkatesan, and Narongsak Thongpapanl

International Journal of Research in Marketing

Interfirm collaboration and exchange relationships are fundamental to how value is created, managed, and exchanged between firms. In this paper we first identify three major research themes (nature, governance, and outcomes) that existing research has focused on and then propose three structural shifts (technology, platforms, and globalization) that might influence nature, governance, and outcomes associated with interfirm collaboration. We also synthesize a research agenda for the future and develop multiple research propositions that might become the foundation to integrate the structural shifts into research on interfirm collaboration. We provide guidance on how existing theories can help scholars address new research questions arising due to the structural shifts. Finally, we provide insights to managers on the type of data that they need to access to make more effective decisions related to interfirm collaboration in a dynamic business environment.

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Journal Articles | 2021

Two’s company, three’s a crowd: The interplay between collective versus solo anthropomorphic brand appeals and gender

Marina Puzakova and Hyokjin Kwak

Journal of Advertising

Anthropomorphism in advertising has been shown to create positive advertising and branding outcomes. In this research, we introduce an important internal variation in this ad strategy—advertising a brand as collective- versus solo-anthropomorphized (i.e., the presence of multiple anthropomorphized entities versus one entity). Four studies overall demonstrate that advertising a brand as collective- (versus solo-)anthropomorphized decreases advertising effectiveness. We further show that these two types of brand anthropomorphism significantly interact with gender. That is, our research reveals that women develop lower expectations of relationship closeness with a collective- (versus solo-)anthropomorphized brand, thereby resulting in lower effectiveness of collective anthropomorphic ad appeals. In contrast, we find no detrimental effect of this ad strategy for men. Importantly, our work establishes that explicitly incorporating relationship potential cues in collectively anthropomorphized ad copy or inducing no expectations of close relationships with a brand will attenuate the negative impact of a collective- (versus solo-)anthropomorphized ad appeals on advertising effectiveness.

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Journal Articles | 2021

Modelling driver's reactive strategies in e-hailing platforms: an agent-based simulation model and an approximate analytical model

Arulanantha Prabu P. M., Debjit Roy, and Prahalad Venkateshan

International Journal of Production Research

For an e-hailing taxi operation, we analyse a driver's profit-maximising reactive strategy (to either accept or refuse a ride request) in response to the ride request broadcast by the platform. We analyse four operating modes, each of which is a combination of either of two reactive strategies: no refusal and refusal based on proximity, and either of two broadcasting methods. In an operating mode, our objective is to evaluate the expected total profit in a shift. We adopt a two-stage methodology to answer the research questions. In the first stage, we develop an agent-based simulation model to capture the effect of multiple taxis on driver's reactive strategy. Using real trip data, we find that a driver could follow a strategy of refusal based on proximity and earn approximately 25% more than the baseline no refusal strategy. In the second stage, we develop an approximate analytical model for a single taxi operation and compare the performance against the agent-based simulation model. We develop closed-form expressions of the expected total profit for each operating mode and topology of the service region. We find that our approximate analytical model provides an upper bound, and the profit deviation lies within 20% of the agent-based simulation model.

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Journal Articles | 2021

From silos to synergies: A systematic review of luxury in marketing research

Amalesh Sharma, Mauli Soni, Sourav Bikash Borah, and Tanjum Haque

Journal of Business Research

The significant growth of luxury products and services and their marketing in the last three decades has fueled substantial research interest among scholars and practitioners investigating the various aspects of luxury. However, the existing literature lacks a comprehensive review that includes all possible aspects of luxury. This paper responds to this gap by systematically reviewing the studies on this subject to provide a macro picture to identify the existing state of research, potential synergies, differences, and direction for future research. This review includes articles from 34 journals, covering 125 articles in total. The paper finds that the research on luxury revolves around four major themes: branding, consumption drivers, counterfeits, and marketing strategy. The paper then integrates various studies into these themes, enabling it to provide key insights for each domain, while examining their research design permits the analysis of the industry, geography, and methodological approaches. The paper finds that there are multiple theoretical paradoxes in the existing literature. Luxury research requires theoretical integration, should use real-world data to generate insights, and pay attention towards managerially relevant problems. The paper synthesizes implications across studies, identifies overlap and replication, understands disagreements and issues, and outlines potential research areas.

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Journal Articles | 2021

Analysis and impact of COVID-19 disclosures: is IT-services different from others?

Adrija Majumdar and Pranav Singh

Industrial Management & Data Systems

Purpose

There is ambiguity regarding whether coronavirus disease 2019 (COVID-19) is a boon or bane for the IT services industry. On the one hand, it has created opportunities, especially with the growth of collaborative technologies. On the other hand, many firms have reduced their IT budgets owing to the ongoing recession. This study explores how IT firms have assessed the risk of the pandemic in the early days and informed capital market participants. In addition, it examines the impact of such online disclosures on information asymmetry.

Design/methodology/approach

The authors analysed annual reports of publicly listed firms in the USA filed on the Securities and Exchange Commission website in 2020 and examined whether the disclosure scenario of technology firms was different from that of the other industries. Moreover, the risk sentiment of COVID-19-related disclosures was assessed by employing text analytics. Information asymmetry was measured using the bid–ask spread.

Findings

Overall, it was found that IT services firms were less likely to discuss the COVID-19 pandemic in their annual reports. Interestingly, it was observed that technology firms that chose to communicate about the pandemic had a lower incidence of words related to risks. Furthermore, communicating about COVID-19 in annual reports calms investors and improves the information asymmetry situation about the firm. Variation in the severity of the pandemic and the responses of state governments was controlled for by employing state-fixed effects in the empirical models.

Originality/value

The authors inform the literature on corporate disclosures and technology and highlight the importance of effectively communicating about the pandemic.

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Journal Articles | 2021

Impact of gendered participation in market-linked value-chains on economic outcomes: Evidence from India

Vivek Pandey, Hari K. Nagarajan, and Deepak Kumar

Food Policy

We combine the results of a laboratory experiment and survey of agricultural households to estimate the welfare impacts of a market-based intervention with links to value-chain. We investigate whether increased participation by women in such value-chains improves their relative bargaining power and therefore their ability to contribute to household welfare. We utilize the National Dairy Plan-I as an example to estimate pathways through which such interventions may affect household decision-making. We find that the program design significantly increased women’s relative bargaining power within the household, which acts as an important channel for enhancing women’s ability to contribute to household welfare through decision-making processes related to food, nutrition, branded food items, and child education. The instrumental variable estimates show that if value-chains are gender-neutral then direct program effects are significant but small. Participation in National Dairy Plan-I, on the other hand, improved women’s relative bargaining power, allowing them to make substantial contribution to welfare. We show that when women’s bargaining power mediates participation in value-chains, the nutrition elasticity rises from 0.26 to 0.94. While the impact on analytical ability (i.e., mathematics Z-score) is negligible in the absence of female agency, performance improves by 0.35σ when gendered element(s) of the program are allowed to act as a channel.

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Journal Articles | 2021

Elite vs. mass politics of sustainability transitions

Nicolas Schmid, Christopher Beaton, Florian Kern, Neil McCulloch, Anish Sugathan, and Johannes Urpelainen

Environmental Innovation and Societal Transitions

While the past decade of transitions scholarship has increasingly acknowledged the centrality of politics, key questions on transition politics deserve further research. Here, we develop a heuristic framework from the discipline of political science that separates transition politics into the classic categories of interests, ideas, institutions, as well as elite and mass politics. Based on this framework, we conduct a review of existing transitions literature on politics. We find that some areas of our framework are better covered than others. For instance, while the institutional foundations of elite politics are relatively well researched, there are only few studies on interests and ideas in mass politics. In geographical and sectoral terms, research is biased toward energy transitions in Europe and North America. Based on our review, we map areas for future research we believe to be indispensable to better understand varieties of transition politics.

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Journal Articles | 2021

Science education and labor market outcomes in a developing economy

Tarun Jain, Abhiroop Mukhopadhyay, Nishith Prakash, and Raghav Rakesh

Economic Inquiry

We examine the association between studying science in higher secondary school and labor market earnings in India. Studying science in high school is associated with 22% greater earnings than studying business or humanities. Earnings for science students are further enhanced with some fluency in English. Science education is also associated with more years of education, completing a professional degree, returns to entrepreneurship and working in public sector positions. Primary survey of high school students shows no discernible differences in behavioral characteristics of science students compared to others.

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Journal Articles | 2021

Antecedents to firm performance during re-internationalization

Salman Ali, Ajeet N Mathur, and Anand Kumar Jaiswal

Australian Journal of Management

There is a paucity of research on re-internationalization, where firms re-enter international operations after complete withdrawal from previous international operations. The extant literature is largely silent on what drives firm performance during re-internationalization. We conducted an empirical investigation of re-internationalized enterprises from India to identify key antecedents to firm performance during the re-internationalization phase. Data analysis using partial least squares structural equation modeling (PLS-SEM) indicates that initial internationalization experiences, presence of dynamic capabilities, and organizational commitment to internationalization positively contribute to re-internationalization performance. The findings have implications for firm strategies, organization systems, managerial attention to knowledge management, policies supporting subventions, and for future research into de-internationalization and re-internationalization.

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Journal Articles | 2021

Connecting smallholders’ marketplace decisions to agricultural market reform policy in India – An empirical exploration

Aashish Argade, Arnab Kumar Laha, and Anand Kumar Jaiswal

Journal of Macromarketing

IIMA