Plan, Negotiate, and Grow with Proven International Business Strategies

The Strategies for Winning in International Markets (SWIM) programme is designed to equip professionals with a scientific, structured approach to succeed in global business environments. This international business programme walks you through each stage of expanding into foreign markets- from international market selection and entry strategies to customer engagement and managing global talent.

With over 30% of S&P 500 revenues coming from international markets, global expansion is no longer optional- it's essential. Yet many businesses falter due to the absence of a clear framework. This international business strategy course addresses common pitfalls through a step-by-step methodology that ensures business expansion in international markets is sustainable, strategic, and successful.

Programme Objectives

Participants will learn to lead global market entry initiatives confidently. By assessing international market opportunities, evaluating risks, and applying proven strategies for international business, this course empowers professionals to:

• Formulate winning international market entry strategies
• Drive export marketing strategies and global marketing campaigns
• Lead negotiations, mergers, and acquisitions in international markets
• Manage cross-cultural talent and develop international customer retention strategies

This global business programme for professionals is built to strengthen your organization’s global footprint with actionable knowledge.

Contents

Module 1: International Market Selection and Market Entry Strategy

• International Market Selection (Assessing Opportunities and Challenges in International Markets)
• Mode Entry Strategies (Mergers and Acquisition vs. Alliances)

Module 2: International Human Resource Management

• Arbitration and Negotiations in International Markets.
• Managing talent and knowledge

Module 3: Managing Customers in International Markets

• Export Marketing Strategies
• Customer Engagement Strategies
• Moving up the Value Chain
• Managing Currency Fluctuations

Why Choose IIMA?

The Indian Institute of Management Ahmedabad (IIMA) has long been a leader in shaping business leaders for the global stage. With world-class faculty, deep-rooted academic excellence, and a dynamic, multi-geographical approach, our international business management course brings you closer to global success.

The SWIM programme leverages IIMA’s legacy to build strong foundations in international business strategies, offering a rare blend of strategic insight and real-world application.

Pedagogy

Learning in the SWIM programme is driven by the renowned IIMA pedagogy- intensive case-based study combined with exercises and curated readings. This format ensures hands-on experience in applying strategies for international business to real-life challenges, boosting your decision-making capabilities.

Eligibility

Ideal for mid to senior-level professionals and entrepreneurs in domestic or multinational firms, the SWIM programme is suited for those who:

• Are involved in international business or planning to lead global operations
• Aspire to develop robust international market entry strategies
• Seek global leadership training in India with an emphasis on actionable outcomes

Apply now to elevate your career with insights from the leading international business strategy course in India.

Programme Faculty

Led by IIMA’s renowned faculty with deep expertise in international business and global marketing strategies, the SWIM programme ensures you gain practical, industry-relevant insights from thought leaders who shape global business education.

FAQs

Q: Who should join this programme?
A: Professionals and entrepreneurs aiming to lead or support business expansion in international markets.

Q: What will I gain from this programme?
A: Strategic insight, practical tools, and leadership capability to execute international business strategies confidently.

Q: What is the duration of the course?
A: The programme is designed to provide the learning experience over a structured timeline of five days.

Q: How can I apply?
A: Fill out the enquiry form below and one of our Academic Counsellors will get in touch with you to help you with the programme information and application.

Q: What is the programme fee?
A: The programme fee is INR 2,00,000 plus applicable GST.

Q: Is there any discount available?
A: Yes, an early bird discount is available. The discounted fee is INR 1,86,000 plus applicable GST for those who enroll before the specified deadline.

Ready to take your business beyond borders? Join SWIM and lead with confidence in international markets.