Transform Organizational History into a Competitive Advantage

Organizations often overlook the untapped potential of their legacy as a strategic business asset. Whether young or old, every organization’s unique journey contributes to its identity. Yet, many fail to document and leverage this legacy effectively, missing out on opportunities to enhance brand identity, engage stakeholders, and make informed decisions for the future.

The Strategic Legacy Management: Using History to Create Business Value programme by IIMA addresses this critical gap. Designed to empower professionals, the programme provides practical tools to preserve organizational history and transform it into a competitive advantage.

Programme Objectives

This programme is meticulously designed to help participants:

• Preserve and document organizational legacies to create systematic archives.
• Leverage legacies to strengthen stakeholder relationships and enhance organizational communications.
• Utilize history marketing as a dynamic tool for impactful storytelling, branding, and communication.
• Apply organizational history as a lens to navigate present challenges and shape future strategies.

Participants will gain the skills to turn their organizational history into a strategic resource, fostering growth and differentiation in a competitive landscape.

Programme Contents

The course curriculum is divided into three modules, ensuring a comprehensive understanding of strategic legacy management:

Module 1: The Business Value of Legacy

• Building connections with internal and external stakeholders.
• Mastering history marketing and brand-building strategies.
• Leveraging storytelling and effective communication to enhance corporate identity.
• Understanding leadership through the lens of history.

Module 2: Building and Working with Archives

• Managing physical and digital archives.
• Techniques in oral history and knowledge management.
• Approaches to archiving historical materials for long-term preservation.

Module 3: Practical Applications

Tailored approaches for family, corporate, and institutional histories.

Beyond the Classroom

• Immersive experiences, including visits to the Gandhi Ashram, IIMA Archives, and the historic Louis Kahn IIMA campus.
• Participants will also enjoy a heritage meal at the House of MG, blending learning with rich cultural experiences.

Pedagogical Methods

The programme combines expert-led lectures, interactive presentations, and field visits. IIMA faculty, along with industry leaders from India and Sweden, provide participants with immersive and actionable insights.

Why Choose IIMA?

IIMA’s Strategic Legacy Management Programme offers:

• A globally recognized academic foundation in legacy management.
• Extensive research-based and case-driven teaching methods.
• Access to IIMA’s prestigious network of faculty and industry experts.
• A unique focus on transforming organizational history into a measurable business asset.

Participants benefit from a comprehensive curriculum designed to elevate organizational legacy strategies.

Eligibility

This programme is open to professionals across various domains, including:

• Corporate Affairs and Strategy
• Marketing, Communications, and HR
• Archivists, Museum, Tourism, and Heritage Professionals

With no specific age or educational requirements, it’s ideal for anyone looking to integrate legacy management into their organizational strategy.

Programme Faculty

Led by distinguished IIMA faculty, the programme offers insights from seasoned experts who bring deep academic and industry experience in strategic legacy management.

Take the first step toward transforming your organization’s legacy into a powerful business asset.