Drive Growth in Sports & Entertainment with Industry-Focused Expertise

In a world where fan engagement is increasingly digital and multi-sport leagues are transforming regional and global markets; the sports and entertainment industries are growing at an unprecedented pace. The global sports business management sector is projected to reach $651 billion by 2028, while India's media and entertainment industry aims to hit $100 billion by 2030. This explosive growth calls for specialized professionals equipped with a deep understanding of the unique dynamics of these sectors.

The Sports and Entertainment: Marketing and Management programme is your gateway to mastering sports marketing and sponsorship, event management in sports, and entertainment industry marketing. Designed for professionals aiming to thrive in this space, the programme blends strategy, analytics, and branding with real-world insights into sports and entertainment management.

Programme Objectives

Participants will gain a deep understanding of:

• Consumer behavior specific to sports fans and entertainment audiences.
• How to create, communicate, and deliver value in sports and entertainment businesses.
• Managing assets like sports teams, entertainment franchises, and events.
• Driving innovation across sports & entertainment marketing strategy, leveraging both data and creativity.

Programme Highlights

This intensive sports and entertainment management programme covers:

• Business models unique to sports and entertainment.
• Entertainment brand management and building strong fan/audience connections.
• Managing the 4Ps of marketing - with tailored strategies for sports and entertainment.
• Integrating sports analytics course content to drive decisions using real-time data.
• Exploring sports media and marketing, and marketing for professional sports teams.
• Hands-on learning with case studies in sports marketing in India and beyond.

Pedagogical Methods

To ensure immersive and practical learning, the programme incorporates:

• In-depth lectures by top industry experts.
• Case studies from sports marketing programs and entertainment management courses.
• Multimedia content and interactive group exercises.
• Real-life simulations of sports event management course strategies and challenges.

Why Choose IIMA?

As India’s leading business school, IIMA brings:

• A legacy of excellence in executive education.
• Faculty with deep expertise in marketing, strategy, and consumer behavior.
• An industry-focused curriculum that combines entertainment management program with cutting-edge tools.

Eligibility

This programme is ideal for:

• Top and middle-level management professionals in sports, entertainment, or related industries.
• Sports managers, promoters, and event management professionals.
• Entertainment creators, including movie production houses and service providers.
• Individuals looking to update their knowledge, learn best practices, or build a career in sports or entertainment.
• Early-stage entrepreneurs seeking to establish startups in the sports or entertainment sectors.

Programme Faculty

The programme is led by distinguished IIMA faculty with expertise in:

• Strategic marketing
• Consumer behavior
• Branding and analytics in sports and entertainment management

Their industry knowledge and academic rigor ensure an impactful learning experience.

FAQs

Q: What are the key takeaways?
A: Deep insight into sports & entertainment marketing strategy, enhanced analytical skills, and the ability to manage and grow complex brands and events.

Q: Will this help me grow in my current career?
A: Absolutely. The participants are likely to transition into leadership roles or launch/scale their own ventures with the gained knowledge.

Q: What is the duration of the course?
A: The programme is designed to provide the learning experience over a structured timeline of three days.

Q: How can I apply?
A: Fill out the enquiry form below and one of our Academic Counsellors will get in touch with you to help you with the programme information and application.

Q: What is the programme fee?
A: The programme fee is INR 1,20,000 plus applicable GST.

Q: Is there any discount available?
A: Yes, an early bird discount is available. The discounted fee is INR 1,11,600 plus applicable GST for those who enroll before the specified deadline.

Take your career to the next level. Apply now or contact us for more details about the strategic marketing and management for sports & entertainment industries programme.