
Executive Education Programme
Marketing Tools For Digital Media And Platforms
Elevate Your Digital Marketing Skills with Expert-Led Learning
In today’s hyper-connected world, digital marketing has revolutionized the way businesses attract, engage, and convert customers. As consumers continue to rely heavily on internet-connected devices and digital media platforms, the ability to create and manage impactful digital and social media marketing campaigns has become a mission-critical skill. The rising demand for skilled professionals in this space has made it essential for marketers, entrepreneurs, and business leaders to upskill and stay ahead of the curve.
The Marketing Tools for Digital Media and Platforms course is designed to equip participants with a comprehensive understanding of the most effective digital marketing tools and strategies. Whether you're looking to improve marketing techniques for social media, launch a digital marketing campaign, or transition from traditional to digital roles, this expert-led programme will empower you to lead with confidence.
Programme Objectives
This intensive course enables participants to:
- Develop expertise in emerging digital marketing tools and their role in driving business success.
- Master key sub-disciplines such as inbound marketing, paid advertising, social media marketing, and web analytics.
- Gain hands-on experience to plan, execute, and optimize multi-channel digital marketing campaigns.
- Learn how to integrate various marketing tools for social media and digital platforms to improve performance metrics and ROI.
- Execute powerful social media marketing strategy by leveraging real-time data and audience insights.
Programme Highlights
Participants will benefit from an in-depth learning experience, covering:
- Introduction to Digital Marketing Models and Strategy Frameworks
- Social Media Marketing and Social Media Analytics
- Content, Mobile, Email & Affiliate Marketing
- AI in Advertising & Brand Management
- E-commerce, Bidding Strategy, and A/B Testing
- Hands-on learning with tools used in real-world social media marketing campaigns
- Deep-dive into current trends across digital media platforms
The course offers real-time application of concepts using leading marketing tools for digital marketing, helping learners align strategy with performance.
Pedagogical Methods
Learning in this programme is driven by an interactive approach that includes:
- Case studies on digital and social media marketing tools course topics
- Data analysis and interpretation of campaign performances
- Class presentations and peer feedback
- Live simulation and hands-on practice of digital marketing tools
- Strategic frameworks for creating effective marketing strategy for social media
Why Choose IIMA?
The Indian Institute of Management Ahmedabad (IIMA) is globally recognized for its leadership in executive education. This programme brings together a world-class faculty experienced in digital marketing, data analytics, and AI-driven marketing strategies, ensuring every participant receives unparalleled academic and industry exposure.
With a legacy of excellence, IIMA’s digital marketing offerings are designed to prepare professionals for a data-driven future, making it the go-to institute for impactful digital learning.
Eligibility
This programme is ideal for:
- Mid to senior-level professionals responsible for shaping digital strategy
- Entrepreneurs and consultants exploring growth through digital media platforms
- Traditional marketers transitioning into digital marketing roles
- Organizations looking to develop internal digital capabilities through group enrollment
Whether you're a strategist, content creator, or decision-maker, this digital marketing course will help you accelerate growth.
Programme Faculty
Led by a distinguished IIMA faculty chair with expertise in marketing tools for digital media, digital strategy, and analytics, the programme is tailored to ensure practical relevance and strategic depth.
FAQs
Q: Is this course suitable for beginners in digital marketing?
A: Yes, it caters to beginners as well as professionals looking to deepen their knowledge of digital and social media marketing.
Q: How will this course help me practically?
A: Through hands-on application of digital marketing tools, real data analysis, and live case projects aligned with industry standards.
Q: What is the duration of the course?
A: The programme is designed to provide the learning experience over a structured timeline of five days.
Q: How can I apply?
A: Fill out the enquiry form below and one of our Academic Counsellors will get in touch with you to help you with the programme information and application.
Q: What is the programme fee?
A: The programme fee is INR 1,70,000 plus applicable GST.
Q: Is there any discount available?
A: Yes, an early bird discount is available. The discounted fee is INR 1,58,100 plus applicable GST for those who enroll before the specified deadline.
Take charge of your digital future with this cutting-edge Digital Marketing and Social Media Marketing strategy course. Empower yourself with the skills that employers demand.