Build, Scale, and Sustain Your Startup with Strategic Insights

The Managing Startups programme at IIM Ahmedabad is a cutting-edge executive education course designed for early-stage entrepreneurs and startup leaders seeking a structured, strategic approach to building and scaling ventures. Startups face unique challenges - from managing cash burn to building the right team, branding, and identifying market opportunities.

This intensive startup management training equips founders with actionable insights and proven frameworks for startup growth. Through the powerful case-method pedagogy and immersive learning, participants step into the shoes of real founders, navigating complex market realities, startup business models, and team dynamics.

Whether you're looking for expertise in startup finance management, startup risk management, or building a strong brand in a crowded market, this programme offers the clarity and tools to scale smartly and sustainably.

Programme Objectives

The programme is built to address core obstacles faced by entrepreneurs - uncertainty, limited resources, and an overload of real-time decisions. Participants will learn to:

• Evaluate and evolve startup business models
• Address startup valuation strategies and capital planning
• Strengthen startup control systems and governance structures
• Design efficient customer acquisition strategies
• Tackle startup branding and marketing in digital and non-digital landscapes
• Align teams and incentives for long-term growth

Participants walk away with a complete understanding of startup growth strategies, market analysis, and practical skills in entrepreneurial finance, leadership, and operational management.

Programme Contents

This startup training programme focuses on:

• Developing an entrepreneurial mindset
• Evaluating new market opportunities
• Managing cash flow and burn
• Comparing and evolving business models
• Startup valuation and financial return analysis
• Risk and incentive design for early teams
• Internal governance and control systems
• Go-to-market strategy and product positioning
• Brand building and market differentiation
• Scaling operations and managing startup teams

This is not just a startup management course, but a deep dive into everything that drives sustainable success in a competitive entrepreneurial ecosystem.

Key Questions Addressed

• How should you identify and evaluate opportunities for growth in the market?
• How can you translate customer insight into a brand that stands out and scales?
• What is product-market alignment? How can you achieve it?
• What are the tools and metrics to assess the marketing and financial performance of new ventures?
• How can you design organizational processes and culture that set you up for growth?
• What objectives should you set and key results should you track to achieve sustainable growth?

Why Choose IIMA?

As one of the top-ranked business schools in the world, IIM Ahmedabad brings decades of research- driven insights and practitioner-led teaching. With its legacy in entrepreneurship training in India, this programme offers unparalleled access to:

• World-class faculty with deep expertise in startup finance, business models, and growth
• Real-world case studies from Indian and global startups
• Peer networking with high-potential founders
• Actionable insights applicable from Day 1

This is more than a business startup training course - it's a transformational experience built around startup entrepreneurship programmes that work.

Eligibility

This programme is ideal for:

• Founders of early-stage ventures (0–5 years)
• Aspiring entrepreneurs preparing to launch
• Startup team leaders, CXOs, and product heads
• Professionals seeking courses for startup founders or business startup workshops

To apply, fill out the form below and submit your application along with a brief Statement of Intent.

Programme Faculty

Our faculty includes leading scholars and experienced practitioners with deep expertise in startup strategy, entrepreneurial finance, innovation, and growth management. Learn from IIM Ahmedabad’s distinguished faculty, who bring a powerful blend of cutting-edge research, real-world startup insights, and case-based teaching into the classroom. Their diverse academic backgrounds and industry engagements ensure that the learning experience is both rigorous and deeply relevant for today’s founders.

FAQs

Q: What is the duration of the programme?
A: 5 days of immersive learning at the IIMA campus.

Q: How can I apply?
A: Fill out the enquiry form below, and one of our Academic Counsellors will get in touch with you to help you with the programme information and application.

Q: What is the programme fee?
A: The programme fee is INR 2,00,000 plus applicable GST.

Q: Is there any discount available?
A: Yes, an early bird discount is available. The discounted fee is INR 1,86,000 plus applicable GST for those who enroll before the specified deadline.

Take control of your startup’s future - apply to the Managing Startups Programme at IIM Ahmedabad and turn uncertainty into strategic growth.