
Executive Education Programme
B2B Marketing
Master B2B strategies to lead market innovation and drive performance
In a rapidly evolving global marketplace, mastering business-to-business marketing is more critical than ever. The B2B Marketing programme offered by IIM Ahmedabad empowers professionals with advanced b2b marketing strategies of 2025 to stay ahead in competitive, complex, and digitally- driven organisational buying environments. This programme is tailored to help participants develop a robust foundation in strategic b2b marketing, focusing on essential concepts like segmentation, branding, value delivery, sales performance, and relationship marketing.
Designed specifically for B2B professionals, the course provides tools and frameworks to understand and adapt to shifting global and digital trends while navigating complex organisational ecosystems.
Programme Objectives
The B2B marketing strategy course aims to strengthen participants’ ability to:
- Develop and apply cutting-edge b2b marketing strategies and analytics.
- Utilise industrial-organisational psychology to navigate complex buyer behaviour.
- Align marketing operations with business growth and performance goals.
- Build deep customer and supplier relationships.
- Leverage insights into international b2b marketing to identify new growth opportunities.
- Enhance decision-making in dynamic environments.
This b2b marketing training equips managers with competencies to manage change, engage stakeholders effectively, and craft scalable b2b sales and marketing strategies that drive measurable impact.
Programme Highlights
Participants of the IIM Ahmedabad B2B marketing programme will explore:
- The end-to-end b2b marketing process: From anticipating needs to delivering value.
- Effective use of b2b marketing analytics for strategic decision-making.
- Market research, targeting, segmentation, and positioning in a B2B context.
- Branding and communication strategies for B2B markets.
- Managing strategic alliances and optimising marketing channels.
- Handling downturns, declining sales, and navigating uncertain markets.
- Best practices in online B2B marketing and social network management.
- Crafting effective campaigns and value propositions tailored for B2B buyers.
- Navigating global markets: Entry, exit, and sustained expansion.
This comprehensive b2b sales and marketing course offers real-world perspectives through a curriculum rooted in strategic and actionable outcomes.
Pedagogical Methods
This intensive six-day b2b marketing training course integrates case studies, simulation games, and hands-on exercises. Through experiential learning, participants gain a practical understanding of tools and concepts to handle real-world B2B marketing challenges. The interactive methodology encourages reflection, collaboration, and immediate applicability to participants' job roles.
Why Choose IIMA?
The IIMA B2B marketing programme is backed by IIM Ahmedabad’s legacy of academic excellence and thought leadership in executive education. With access to globally-renowned faculty and exposure to contemporary b2b marketing management challenges, professionals gain unparalleled insights and a competitive edge.
Eligibility
This b2b marketing programme is ideal for:
- Existing and potential mid-to-senior level managers who want to enhance their proficiency in B2B Marketing.
- Managers who wish to develop, augment, and/or ameliorate their managerial ability to plan, prepare and operate tactically in the B2B marketing domain.
- Managers who are keen to strengthen their analytical and decision-making skills in the B2B domain by obtaining a broad understanding of key marketing and management concepts and practices.
Whether you’re looking to explore new markets, improve product portfolios, or strengthen client relationships, this b2b marketing training India course is your strategic launchpad.
Programme Faculty
Led by distinguished faculty from IIMA, the b2b marketing IIM Ahmedabad course is helmed by experts in marketing strategy training. Their in-depth research, combined with practical insights, ensures a world-class learning experience.
FAQs
Q: What is the duration of the B2B marketing course?
A: The programme runs for six intensive days, packed with practical learning sessions.
Q: Is there a specific b2b marketing course syllabus?
A: Yes, the course covers key areas like market segmentation, buyer behaviour, branding, alliances, digital B2B, global marketing strategies, and much more.
Q: Who should apply?
A: Mid-to-senior managers in B2B roles, marketing heads, business development professionals, and strategists aiming to enhance B2B capabilities.
Q: How can I apply?
A: Fill out the enquiry form below and one of our Academic Counsellors will get in touch with you to help you with the programme information and application.
Q: What is the programme fee?
A: The programme fee is INR 1,91,250 plus applicable GST.
Q: Is there any discount available?
A: Yes, an early bird discount is available. The discounted fee is INR 1,77,863 plus applicable GST for those who enroll before the specified deadline.
Seize the opportunity to redefine your B2B marketing journey. Enroll today in IIM Ahmedabad’s B2B Marketing programme and gain the strategic edge to lead, innovate, and transform your business outcomes.