Drive Business Success with Advanced B2B Marketing Strategies

The B2B Marketing programme at the Indian Institute of Management Ahmedabad (IIMA) is designed to provide professionals with advanced tools and strategies to thrive in the competitive B2B landscape.

In today’s dynamic marketplace, B2B marketing drives innovation, enhances revenue streams, and paves the way for seamless market entry. However, navigating complex organisational needs, segmenting markets effectively, and optimizing marketing channels requires a sophisticated approach.

The IIMA B2B Marketing Programme addresses these challenges by equipping participants with cutting-edge insights into organisational buying behaviour, market segmentation, and branding in a B2B context. Whether managing strategic alliances or navigating crises, this programme ensures you are prepared to lead with confidence.

Programme Objectives

Our programme is meticulously designed to help you:

• Develop effective B2B marketing strategies that align with organisational goals.
• Enhance skills in branding, targeting, and relationship management.
• Tackle international market challenges with agility and strategic decision-making.
• Build capabilities to manage crises, adapt to change, and thrive in global markets.

Programme Highlights

Through this programme, participants will gain:

• Expertise in B2B marketing strategies 2025, market entry, and targeting.
• Deep understanding of organisational buying behaviour and strategic alliances.
• Tools to design impactful marketing campaigns and optimize sales propositions.
• Insights into managing social networks and online platforms for competitive advantage.

Pedagogical Methods

Our teaching methodology is rooted in experiential learning. Participants will engage in:

• Case studies exploring real-world B2B challenges.
• Interactive simulation exercises to test and refine strategies.
• Practical tools to align marketing efforts with organisational objectives.

 Why Choose IIMA?

As a global leader in executive education, IIM Ahmedabad offers unparalleled expertise:

• Access to renowned faculty with deep industry insights.
• A legacy of excellence in crafting strategic business leaders.
• Focus on contemporary issues like international B2B marketing and analytics.

 Eligibility

This programme is ideal for:

• Mid-to-senior-level managers aiming to elevate their marketing skills.
• Professionals seeking a comprehensive understanding of strategic B2B marketing.
• Managers looking to enhance decision-making and analytical capabilities.

 Programme Faculty

Led by distinguished faculty, including experts in B2B marketing analytics and strategy, our instructors bring a wealth of knowledge from academia and industry.

NOTE:
The programme will be held at Leadership Development Academy (L&T), Lonavala. Participants would get full board and air-conditioned single room accommodation at LDA campus.

Take the first step toward mastering business-to-business marketing. Enroll now or contact us to learn more about this programme at IIMA.