Driving strategic leadership and operational excellence in the agri-food sector

The Agri-Food Business Programme for Global Competitiveness is designed to meet the evolving demands of today’s complex food and agribusiness landscape. As global expansion transforms the agri-food industry, businesses must navigate increasing challenges in food quality, supply chain strategies, labeling standards, and certification compliance.

Modern consumers demand transparency, nutrition labeling, and sustainable sourcing, placing immense pressure on procurement and operational systems. This intensive programme equips professionals with strategic, leadership, and operational capabilities to drive success in this fast- changing sector.

Participants will also benefit from a one-day industry field visit, offering direct exposure to real- world best practices in agri-food business operations.

Programme Objectives

The programme aims to empower participants to:

• Understand the dynamics of global growth, competitiveness, and sector-specific challenges.
• Respond effectively to changing consumer demand and increasing quality standards.
• Strengthen procurement and branding strategies to improve market positioning.
• Lead with impact by mastering team management, leadership, and conflict resolution.
• Develop skills in logistics, risk management, and innovative financing solutions for agri- business success.

Programme Content

This 24-session programme delivers a comprehensive curriculum, combining strategic leadership with functional excellence:

1. Leadership, Conflict Management and Effective Communication

• Managing communication
• Managing people and culture
• Leadership, team building and change management

2. Marketing

• Branding & sales /labeling standards/Digital Marketing
• Rural Agri-Marketing
• Export Marketing

3. Supply Chain & Logistics

• Logistics and supply chain management
• Managing contract farming

4. Business Finance & accounting

• Value chain financing
• Financial statement & managerial accounting
• Better Financial Projection and modelling & risk management
• Managing exchange rate risks and hedging

5. Food and Agribusiness Strategies

• Strategies for global competitiveness
• Strategic planning & operational excellence in Agri-business
• Effective strategies for logistics (global business logistics and trade logistics)
• New business opportunities, innovation & Entrepreneurship

6. Agri-Data Analytics

• Digital technology in agri-business
• Data analysis and presentation

Pedagogical Methods

The programme leverages a dynamic mix of:

• Case studies and real-world business scenarios
• Faculty-led lectures and group discussions
• Role plays, simulations, and interactive exercises
• Insights from industry experts and a practical field visit

This approach ensures well-rounded, hands-on learning tailored to industry needs.

 Why Choose IIMA?

The Indian Institute of Management Ahmedabad (IIMA) is globally recognized for academic excellence and practical impact. With a strong legacy in executive education, IIMA brings:

• Research-led curriculum tailored to emerging sectors like agri-food
• Acclaimed faculty with industry experience in global food systems
• Real-world frameworks to drive strategic and operational excellence

Choosing IIMA means partnering with a trusted institution committed to developing global leaders in agribusiness.

 Eligibility

This programme is ideal for:

• Food and Agribusiness Companies seeking global market expansion and operational optimization
• Entrepreneurs and Startups aiming to innovate or scale their presence in the agri-food domain
• Senior and Mid-Level Managers responsible for business growth, supply chain leadership, and strategic planning

 Programme Faculty

Led by the Programme Chair and senior IIMA faculty, this course brings together expertise in:

• Agri-food business strategy
• Global supply chain management
• Marketing, leadership, and financial strategy

Learn from professionals who blend academic depth with industry relevance.

FAQs

Q: Who can apply for the programme?
A: Professionals from the food and agri-business sectors, entrepreneurs, and managers are welcome.

Q: What is the benefit of the field visit?
A: It offers real-world exposure to industry best practices, bridging theory with hands-on learning.

Q: How will this help in my career?
A: You’ll gain leadership skills, strategic insights, and practical tools to lead and grow in the global agri- food business.

Q: What is the duration of the course?
A: The programme is designed to provide the learning experience over a structured timeline of SIX days.

Q: How can I apply?
A: Fill out the enquiry form below and one of our Academic Counsellors will get in touch with you to help you with the programme information and application.

Q: What is the programme fee?
A: The programme fee is INR 2,25,000 plus applicable GST.

Q: Is there any discount available?
A: Yes, an early bird discount is available. The discounted fee is INR 2,09,250 plus applicable GST for those who enroll before the specified deadline.

Take the next step toward transforming your agri-food business into a global leader. Apply now to secure your spot in this cutting-edge programme and gain the strategic edge the future demands.