03/03/2022 - 04/03/2022
The NSE Centre for Behavioral Science held its second Behavioral Science in Management Conference on March 03, 2022 and March 04, 2022. The event was inaugurated by Prof. Arvind Sahay, Chairperson, NSE Centre for Behavioral Science.
The two-day online event saw five speakers from diverse backgrounds hold discussions on Achieving Behavioral Change and Digital Consumer and Communication. Of over 150+ submissions, six paper presentations made it to the conference. For more details on the conference, please click here to learn more.
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SPEAKERS: BSIM 2022 |
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Panel Discussion 01: Achieving Behavioral Change |
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Director, BEAR, Rotman, University of Toronto |
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Behavioral Scientist, eMBed (World Bank) |
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Panel Discussion 02: Digital Consumer and Communication |
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CEO, Adani Digital Labs |
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CEO, C3 Research |
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Professor of Marketing & International Business, IIMA |
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Workshop 01: Design Thinking in Business |
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UX/UI Designer & Expert, OutSystems |
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Workshop 02: Design Thinking in Collaboration with Philips |
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Studio Director, Philips (Bangalore) |
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BSIM 2022: PAPER PRESENTATIONS |
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No. |
Title of Paper Presentation |
Author |
Affiliation |
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1 |
Does the customer complain or appreciate it? Nudging them to feel grateful |
Dr. Bala Subramanian R |
School of Commerce, XIM University, Bhubaneswar |
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2 |
Consumer Perception of Luxury Products Manufactured by Robots vs. Humans: A Comparative Study |
Varnika Hathi |
FLAME University, Pune |
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3 |
What Do You Vote For? A Case of Neuromarketing in Bengal Elections 2021 |
Raveena Gupta Kapoor |
Faculty of Management Studies, University of Delhi |
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4 |
Gamification as an Effective Tool for Enhancing Consumer Brand Engagement (CBE) |
Gurpreet Kaur |
School of Business Studies, Punjab Agricultural University |
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5 |
Sentiment Analysis of Celebrity Endorsed Advertisement |
M. Sivaranjan |
Gnanam School of Business, Tamil Nadu |
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6 |
Effect of Brand and Product Design in Product as a Service: An Automotive Practice Evaluation of Customer Lease versus Buy Decision |
Pradeep K |
IIT Madras |
Conference videos
