Phone: +91-79-6632 4925
Iowa State University, Ames, USA
Doctor of Philosophy, 2015
MICA, Ahmedabad, India
Post Graduate Diploma in Management- Communications, 2009
Birla Institute of Technology and Science, Pilani, India
M Sc. (Hons.), 2007
Vijayalakshmi, Akshaya, Meng-Hsien Lin and Russell N. Laczniak (accepted), "Managing Children's Internet Advertising Experiences: Parental Preferences for Regulation," Journal of Consumer Affairs.
Shaikh, Ateeque, Dheeraj Sharma, Akshaya Vijayalakshmi and Rama S. Yadav (accepted), "Fairness in Franchisor-Franchisee Relationship: An Integrative Perspective," Journal of Business and Industrial Marketing. (*the first three authors contributed equally)
Brocato, Deanne, Melissa Bishop, and Akshaya Vijayalakshmi (2017), "The role of medium content and ad format congruity in influencing advertising outcomes," Journal of Marketing Communications, 23(4), 371-84.
Lin, Meng-Hsien, Jones, William J., and Akshaya Vijayalakshmi (2017) "A Teaching Innovation on Retail Environmental Design for Consumers with Disabilities," Journal for Advancement of Marketing Education, 25 (Spring), 1-7. (all the authors contributed equally)
Muehling, Darrel, Akshaya Vijayalakshmi and Russell N. Laczniak (2016), "Individual Differences in Negative Information Processing: Tolerance of Negativity," Journal of Marketing Communications, 1-17
Jones, William J., Akshaya Vijayalakshmi, and Jenny Lin (2016) "Instructing Students on the Use of Behavioral Assessment in Sales Hiring," Journal for Advancement of Marketing Education, 24(1), 29-35.
Vijayalakshmi, Akshaya, Darrel Muehling, and Russell N. Laczniak (2015), "An Investigation of Consumers' Responses to Comparative "Attack" Ads," Journal of Promotion Management, 21(6), 760-775
Private Schools Can Tackle Caste: Low-caste Indian students are better off in for-profit, not government, schools; Wall Street Journal, Asia, July 30 2014
Why ‘profit' is not a bad word; Hindustan Times, March 26 2014
Poor Indians Prove Amartya Sen Wrong: Even Illiterate Parents can make Rational Choices on Schools for their Children; Wall Street Journal, Asia, September 26 2013