Phone: +91-79-6632 4895

Wing 10 E



Akshaya Vijayalakshmi

Educational Qualifications

Iowa State University, Ames, USA
Doctor of Philosophy, 2015 
MICA, Ahmedabad, India
Post Graduate Diploma in Management- Communications, 2009
Birla Institute of Technology and Science, Pilani, India
M Sc. (Hons.), 2007
Biological Sciences


A sample of my research interests:

Podcast on parental management of media and advertising.

Articles on the #MeToo movement in EPW Engage and Pragati.


MBA: Advertising, Research Methods

PhD: Qualitative Methods in Marketing, Designing an Experiment


Broadly: Marketing and Public Policy

Specifically: Parent- Child Marketplace Interactions, Embodied Cognitions, Gender at the Workplace



  • Kordrostami, Melika, Akshaya Vijayalakshmi and Russell N. Laczniak (2018), "Children's Media Socialization: Parental Concerns and Mediation in Iran," Journal of Marketing Management. 34(9-10), 819-840.
  • Vijayalakshmi, Akshaya, Meng-Hsien Lin and Russell N. Laczniak (2018), "Managing Children's Internet Advertising Experiences: Parental Preferences for Regulation," Journal of Consumer Affairs. Available online.
  • Ateeque Shaikh, Dheeraj Sharma, Akshaya Vijayalakshmi, Rama Shankar Yadav, (2018) "Fairness in franchisor–franchisee relationship: an integrative perspective", Journal of Business & Industrial Marketing, 33(4), 550-562.
  • Brocato, Deanne, Melissa Bishop, and Akshaya Vijayalakshmi (2017), "The role of medium content and ad format congruity in influencing advertising outcomes," Journal of Marketing Communications, 23(4), 371-384.
  • Lin, Meng-Hsien, Jones, William J., and Akshaya Vijayalakshmi (2017) "A Teaching Innovation on Retail Environmental Design for Consumers with Disabilities," Journal for Advancement of Marketing Education, 25 (Spring), 1-7. (all the authors contributed equally)
  • Muehling, Darrel, Akshaya Vijayalakshmi and Russell N. Laczniak (2016), "Individual Differences in Negative Information Processing: Tolerance of Negativity," Journal of Marketing Communications, 1-17. Available online.
  • Jones, William J., Akshaya Vijayalakshmi, and Jenny Lin (2016) "Instructing Students on the Use of Behavioral Assessment in Sales Hiring," Journal for Advancement of Marketing Education, 24(1), 29-35.
  • Vijayalakshmi, Akshaya, Darrel Muehling, and Russell N. Laczniak (2015), "An Investigation of Consumers' Responses to Comparative "Attack" Ads," Journal of Promotion Management, 21(6), 760-775.



  • Funding from the National Human Rights Commission to study Sexual Harassment of Low-Wage Workers at the Workplace
  • Funding from the Transformative Consumer Research study group to understand the role of media and mother's autonomy on children's educational expenditures
  • Several research and travel grants from affiliated institutes (Iowa State University, University of South Dakota and IIMA)


Staging Enabled