Phone: +91-79-6632 4925




Akshaya Vijayalakshmi

Educational Qualifications

Iowa State University, Ames, USA
Doctor of Philosophy, 2015 
MICA, Ahmedabad, India
Post Graduate Diploma in Management- Communications, 2009
Birla Institute of Technology and Science, Pilani, India
M Sc. (Hons.), 2007
Biological Sciences



  • Vijayalakshmi, Akshaya, Meng-Hsien Lin and Russell N. Laczniak  (accepted), "Managing Children's Internet Advertising Experiences: Parental Preferences for Regulation," Journal of Consumer Affairs.

  • Shaikh, Ateeque, Dheeraj Sharma, Akshaya Vijayalakshmi and Rama S. Yadav (accepted), "Fairness in Franchisor-Franchisee Relationship: An Integrative Perspective," Journal of Business and Industrial Marketing. (*the first three authors contributed equally)

  • Brocato, Deanne, Melissa Bishop, and Akshaya Vijayalakshmi (2017), "The role of medium content and ad format congruity in influencing advertising outcomes," Journal of Marketing Communications, 23(4), 371-84.

  • Lin, Meng-Hsien, Jones, William J., and Akshaya Vijayalakshmi (2017) "A Teaching Innovation on Retail Environmental Design for Consumers with Disabilities," Journal for Advancement of Marketing Education, 25 (Spring), 1-7. (all the authors contributed equally)

  • Muehling, Darrel, Akshaya Vijayalakshmi and Russell N. Laczniak (2016), "Individual Differences in Negative Information Processing: Tolerance of Negativity," Journal of Marketing Communications, 1-17

  • Jones, William J., Akshaya Vijayalakshmi, and Jenny Lin (2016) "Instructing Students on the Use of Behavioral Assessment in Sales Hiring," Journal for Advancement of Marketing Education, 24(1), 29-35.

  • Vijayalakshmi, Akshaya, Darrel Muehling, and Russell N. Laczniak (2015), "An Investigation of Consumers' Responses to Comparative "Attack" Ads," Journal of Promotion Management, 21(6), 760-775


  • Private Schools Can Tackle Caste: Low-caste Indian students are better off in for-profit, not government, schools; Wall Street Journal, Asia, July 30 2014

  • Why ‘profit' is not a bad word; Hindustan Times, March 26 2014

  • Poor Indians Prove Amartya Sen Wrong: Even Illiterate Parents can make Rational Choices on Schools for their Children; Wall Street Journal, Asia, September 26 2013

Staging Enabled