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Faculty & Research

Faculty & Research

Samrat Gupta

Biography

Samrat Gupta is an Associate Professor in the Information Systems area at the Indian Institute of Management, Ahmedabad. He also serves as a visiting researcher at University of Agder, Norway and University of Economics in Bratislava, Slovakia. He received his doctoral fellowship from the Indian Institute of Management Lucknow and a bachelor’s degree from Punjab Engineering College Chandigarh. His research revolves around four key themes: network theoretic modelling, information disorder driven by social media, user engagement on online platforms, and user centered digitalization.

Samrat's work has appeared in leading journals, such as Information Systems Research (ISR), Journal of the Association for Information Systems (JAIS), Decision Support Systems (DSS), Information Sciences (InfSci), Data & Knowledge Engineering (DKE), and Journal of Business Research (JBR), amongst others. He has participated in leading conferences such as HICSS, DESRIST, UKAIS, DaWaK, amongst others, sharing his research contributions.

His research projects have been funded by European Union’s Horizon research and innovation programme and Ministry of Education, Government of India.

He is serving or has served as Senior Editor at Special issue of Information Systems Journal (ISJ), Associate Editor (AE) at special issue of European Journal of IS (EJIS), AE for different tracks at the International Conference on Information Systems (ICIS) and European Conference on Information Systems (ECIS), Pacific Asia Conference on Information Systems (PACIS), track chair at the Indian Academy of Management conference (INDAM), amongst other such assignments.

Area

Primary Area : Information Systems

Contact

Email : samratg@iima.ac.in

Phone : +91-79-7152 4957

Secretary : Archana Premkumar

Phone : +91-79-7152 7976

Website : Personal Website

Education

Doctoral program in Information Technology & Systems, Indian Institute of Management Lucknow, 2018

Bachelor of Engineering, Information Technology, Punjab Engineering College, Chandigarh, 2009

Teaching

Doctoral courses:

  • Advances in Network Theoretic Modelling of Complex Systems (ANTMCS)
  • Database Management Systems (DBMS)

Postgraduate courses:

  • Managerial Computing (MGRCMP)
  • Internet Enabled Businesses (IEB)

Guest faculty for courses:

  • Privacy & Data Governance (IIT Jodhpur)
  • Data Science Applications (University of Agder, Norway)

Research Area

Network Theoretic Modelling and Analytics

Information disorder driven by social media

User engagement on online platforms

User Centered Digitalization

Academic Experience

Visiting Researcher (Department of Finance), University of Economics in Bratislava, Slovakia, December, 2024 -

Visiting Researcher (Information Systems), University of Agder, Norway, November, 2023 -

Associate Professor (Information Systems), IIM Ahmedabad, August, 2023 -

Assistant Professor (Information Systems), IIM Ahmedabad, March, 2018 - August, 2023

Professional Experience

Computer Sciences Corporation (CSC) India

Wipro Technologies

The Energy and Resources Institute (TERI)

Funded Research Projects

Federated decentralized trusted dAta Marketplace for Embedded finance (FAME) (2023-2025):

This project is funded by European Commission's Horizon research and innovation program. FAME’s main goal is to develop, integrate, validate and offer as a publicly accessible service Europe’s first federated, decentralized, trusted and energy efficient data assets marketplace for Embedded Finance. FAME will offer access to a novel decentralized approach to keeping track of metadata and the lifecycle of data assets leveraging high-performance, energy-efficient permissioned blockchain technology. The project will implement a variety of trading and monetization schemes, integrated in smart contracts.

The Dynamics of Polarization and Formation of Echo Chambers: Insights on Cultural Products (2019-2023):

This project was sponsored by Ministry of Education, Government of India under the Scheme for Promotion of Academic and Research Collaboration (SPARC). The key objectives of this project were to understand the nature of socio-cultural controversies and formation of echo chambers around them, how echo chambers shape up the public perception of socio-cultural controversies, understand the temporal consequences of different types of controversies, understand why such controversies normalize over time and how their public reception varies.

Journals

Gupta, M., Gupta, S., & Tayi, G.K. (2025). GASP: A Graph Augmentation-Based Approach for Sign Prediction of Ties in Social Networks. JAIS Preprints (Forthcoming). 189.

Sadhukhan, P., & Gupta, S. (2025). A graph theoretic approach to assess quality of data for classification task. Data & Knowledge Engineering, 102421.

Gupta, S., Deodhar, S. J., Tiwari, A. A., Gupta, M., & Mariani, M. (2024). How consumers evaluate movies on online platforms? Investigating the role of consumer engagement and external engagement. Journal of Business Research, 176, 114613.

Ghafoori, A., Gupta, M., Merhi, M. I., Gupta, S., & Shore, A. P. (2024). Toward the role of organizational culture in data-driven digital transformation. International Journal of Production Economics, 271, 109205.

Gupta, S. and Deodhar, S. (2024). Understanding digitally enabled complex networks: a plural granulation based hybrid community detection approach. Information Technology & People, 37(2), 919-943.

Ghai, A., Kumar, P. and Gupta, S. (2024). A deep-learning-based image forgery detection framework for controlling the spread of misinformation. Information Technology & People, 37(2), 966-997.

Tiwari, A. A., Gupta, S., Zamani, E. D., Mittal, N., & Agarwal, R. (2023). An Overarching Conceptual Framework for ICT-enabled Responsive Governance. Information Systems Frontiers, 1-22.

Gupta, S., Jain, G., & Tiwari, A. A. (2023). Polarised social media discourse during COVID-19 pandemic: evidence from YouTube. Behaviour & Information Technology, 42(2), 227-248.

Deodhar, S. J., & Gupta, S. (2023). The impact of social reputation features in innovation tournaments: Evidence from a natural experiment. Information Systems Research, 34(1), 178-193.

Kaur, K., & Gupta, S. (2023). Towards dissemination, detection and combating misinformation on social media: a literature review. Journal of Business & Industrial Marketing, 38(8), 1656-1674.

Zamani, E. D., Smyth, C., Gupta, S., & Dennehy, D. (2023). Artificial intelligence and big data analytics for supply chain resilience: a systematic literature review. Annals of Operations Research, 327(2), 605-632.

Gupta, S., & Tiwari, A. A. (2022). A design-based pedagogical framework for developing computational thinking skills. Journal of Decision Systems, 31(4), 433-450.

Gupta, S., Kumar, P. (2021). A Constrained Agglomerative Clustering Approach for Unipartite and Bipartite Networks with Application to Credit Networks. Information Sciences, 557, 332-354

Gupta, S., Kumar, P. (2020). An Overlapping Community Detection Algorithm based on Rough Clustering of Links. Data and Knowledge Engineering, 125, 101777

Kumar, P., Gupta, S., & Bhasker, B. (2017). An Upper Approximation based Community Detection Algorithm for Complex Networks. Decision Support Systems, 96, 103-118

Gupta, S., Kumar, S., & Kumar, P. (2016). Evaluating the Predictive Power of an Ensemble Model for Economic Success of Indian Movies. Journal of Prediction Markets, 10(1)

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Cases

Village Ways: Small Steps, Big Impact through Responsible Tourism (2025). Ivey Publishing

Gulabo Sitabo's OTT Debut: Disrupting Traditional Film Distribution (2024). Ivey Publishing

Creditas: Redefining Loan Recovery in the Digital Age (2024). Ivey Publications

Radio Mewat (RM) 90.4: The People's Radio Station (2024). Sage Publications

SKF India: Strategic Choices at a Global Iconic Bearing Brand (2023). Ivey Publishing

Even Cargo: India's Women Only e-Commerce Logistics Company (2021). Ivey Publishing

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Academic Conferences

Gupta, S., Peliova, J., Sadhukhan, P., Kumar, P., Vasilakopoulou, P., Pappas, I. Conceptualizing Similarity Measurement in Data Marketplaces. UK Academy for Information Systems (UKAIS) Annual Conference 2025, Newcastle University Business School , U.K. (2025)

Schoormann, T., Gupta, S., Möller, F., & Chandra Kruse, L. With Great Power Comes Great Responsibility: Responsible Management of Artificial Intelligence in Supporting Design Research Activities. Proceedings of the 58th Hawaii International Conference on System Sciences (2025)

Schmager, S., Gupta, S., Pappas, I., Vassilakopoulou, P. Designing for AI Transparency in Public Services: A User-Centred Study of Citizens’ Preferences. 26th International Conference on Human-Computer Interaction (HCI International 2024) Washington DC, USA (2024)

Vidisha, Raval, H.R., Gupta, S. Emotional Support and Influence in Online Mental Health Communities, 44th Annual INSNA Sunbelt, Edinburgh Business School, Scotland (2024)

Gupta, S., Sadhukhan, P., Pappas, I., Vassilakopoulou, P., Kumar, P. Developing a Prototype for Asset Matching Component of a Data Marketplace. 19th International Conference on Design Science Research in Information Systems and Technology, University West, Trollhätan, Sweden (2024)

Tiwari, A.A., Gupta, S., Zamani, E., Mittal, N., Agarwal, R. What the future holds for responsive governance. UK Academy for Information Systems (UKAIS) Annual Conference 2023, University of Kent, U.K. (2023)

Gupta, M., Gupta, S., Tayi, G.K. A Design Science based Method for Sign Prediction of Edges in Networks. 14th Conference on the Digital Economy, Indian School of Business, India (2023)

Gupta, S., Kaur, K., Tiwari, A.A. Inductive Model for Social Media-Engendered Beliefs in Conspiracy Theories. 20th AIMS International Conference on Management, IIM Kozhikode, India (2022)

Gupta, S., Jain, G., Tiwari, A.A. Investigating the Dynamics of Polarization in Online Discourse During COVID-19 Pandemic. Conference on e-Business, e-Services and e- Society, Galway, Ireland (2021)

Gupta, S., Deodhar, S.J. A Hybrid Granulation Approach for Community Detection in Binary Complex Networks. 6th Biennial Conference of the Indian Academy of Management (2019)

Gupta S., Kumar P & Perfilieva I. A Community Detection Algorithm Based on Granulation of Links. The Fifth International Conference on Big Data, Small Data, Linked Data and Open Data (ALLDATA), Valencia, Spain (2019) (Acceptance rate of .22) Best Paper Award

Gupta S., Tiwari, A.A. Network based Modelling and Analysis of Film Performance in the Indian Film Industry. 8th International Conference on Complex Networks and their Applications (2019)

Gupta S. & Kumar P. An Approach to Identify Cohesive Subgroups of Banks in Bank-Firm Networks. Third International Conference on Business Analytics in Finance and Industry. Santiago, Chile (2018). Awarded Student Travel Grant of USD 1000

Gupta S. & Kumar P. Community Detection in Heterogeneous Networks Using Incremental Seed Expansion. 3rd International Conference on Data Science and Engineering (ICDSE), Cochin, India (2016) (Acceptance rate of .259)

Gupta S., Kumar P. & Bhasker B. A Rough Connectedness Algorithm for Mining Communities in Complex Networks. 18th International Conference on Big Data Analytics and Knowledge Discovery (DaWaK). Porto, Portugal (2016) (Acceptance rate of .342)

Gupta S., Kumar P. A Rough Set Approach to Find Cohesive Subgroups in Financial Credit Networks. 6th IDRBT Doctoral Colloquium, Hyderabad (2016). 3rd Best Paper Award of INR 35000

Gupta S., Kumar S. & Kumar P. A Comparative Analysis of Prediction Models for Indian Motion Picture Industry. 3rd PAN-IIM World Management Conference. IIM Indore, India (2015). Awarded Student Travel Grant

Kumar S. & Gupta S. Ensemble Prediction Technique for Box Office Performance: Leveraging Social Media Analysis to Improve Accuracy. 3rd International Conference on Business Analytics and Intelligence. IIM Bangalore, India (2015). Won Highly Commendable Research Paper Award of INR 10000

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Monographs

Causes and Symptoms of Socio-Cultural Polarization: Role of Information and Communication Technologies, March 2022 (Springer)

Workshops

Kracer, M., Gupta, S. (2025): Business Models and Pricing Schemes for Data Assets. Blockchain-Powered Data Monetization: From Concept to Execution (1st FAME On-Site Training) Limassol, Cyprus (Speaker)

Gupta, S. (2024): Social Network Analysis and Applications. 14th International Conference on Excellence in Research and Education (CERE) IIM Indore, India (Speaker)

Majumdar, A., Gupta, S. (2024): Gender inequality in social media engagement on X: An Investigation from a socio-cultural perspective. 32nd European Conference on Information Systems, (ECIS Workshop on Emergent Technologies, DEI, & Sustainable Humanitarian Progress: Where are we now?) Paphos, Cyprus (Speaker)

Other Publications

Whitepaper:
Soldatos, I., Peliova, J., Isaja, M., Saja, K., & Gupta, S. (2025) Monetizing Data in International Data Spaces: Business Concepts and Technical Enablers. European Commission's FAME Project Community Asset Database

Awards & Honors

2019 - SPARC (MoE, GoI) Research Grant

2019 - Best Paper Award at ALLDATA held at Valencia, Spain

2018 - Student Travel Grant (USD 1000) for Conference on Business Analytics in Finance and Industry held at Santiago, Chile

2017 - Best Paper award at Ph.D. Consortium, SJMSOM, IIT Bombay

2016 - Ranked 3rd at the Sixth IDRBT Doctoral Colloquium, Hyderabad

2015 - Highly Commended Paper Award at 3rd International Conference on Business Analytics and Intelligence held at IIM Bangalore.

IIMA