Faculty & Research

Adrija Majumdar


Primary Area : Information Systems


Email : adrija@iima.ac.in

Phone : +91-79-7152 4802

Secretary : Snehal Jethwa

Phone : +91-79-7152 7931

Website : Personal Website


B.Tech, Information Technology, IEM, West Bengal University of Technology

PhD, Management Information Systems , Indian Institute of Management Calcutta


  • PGP core course
  • Managerial Computing
  • Transforming Business through Information Technology

Research Area

Broadly interested in social media research. Particularly use of social media by organisations and its impact, importance of text etc.

Academic Experience

Assistant Professor, IIM Ahmedabad, May, 2019 - Present


Prakash, C. Deep, & Majumdar, Adrija. (2023). Predicting sports fans’ engagement with culturally aligned social media content: A language expectancy perspective. Journal of Retailing and Consumer Services, 75, 103457.

Rathi, S, Majumdar, A & Chatterjee C. (2023). Did the COVID-19 pandemic propel usage of AI in pharmaceutical innovation? New evidence from patenting data. Technological Forecasting and Social Change

Singh, S. P., Adhikari, A., Majumdar, A., & Bisi, A. (2022). Does service quality influence operational and financial performance of third party logistics service providers? A mixed multi criteria decision making-text mining-based investigation. Transportation Research Part E: Logistics and Transportation Review, 157, 102558.

Prakash, C. D., & Majumdar, A. (2021). Analyzing the role of national culture on content creation and user engagement on Twitter: The case of Indian Premier League cricket franchises. International Journal of Information Management, 57, 102268.

Majumdar, Adrija, and Indranil Bose. "Do tweets create value? A multi-period analysis of Twitter use and content of tweets for manufacturing firms." International Journal of Production Economics 216 (2019): 1-11.

Adhikari, Arnab, Adrija Majumdar, Gaurav Gupta, and Arnab Bisi. "An innovative super-efficiency data envelopment analysis, semi-variance, and Shannon-entropy-based methodology for player selection: evidence from cricket." Annals of Operations Research (2018): 1-32

Majumdar, Adrija, and Indranil Bose. "Detection of financial rumors using big data analytics: the case of the Bombay Stock Exchange." Journal of Organizational Computing and Electronic Commerce 28.2 (2018): 79-97.

Majumdar, Adrija, and Indranil Bose. "My words for your pizza: An analysis of persuasive narratives in online crowdfunding." Information & Management 55.6 (2018): 781-794.

Read More


Majumdar, Adrija, and Indranil Bose. "Privacy Calculus Theory and Its Applicability for Emerging Technologies." In: Sugumaran V., Yoon V., Shaw M. (eds) E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life, Springer, Cham, 2015


Bose Indranil, Lahiri, Saikat, and Majumdar, Adrija. "Mytrah Energy: Diversifying into Solar", IIMC Case Research Centre

Bose Indranil, and Majumdar, Adrija. "Value Creation Through Big Data Analytics at The Bombay Stock Exchange", IIMC Case Research Centre

Bose Indranil, and Majumdar, Adrija. "Simulanis: Transforming Training Digitally Through Augmented and Virtual Reality", IIMC Case Research Centre

Awards & Honors

2018 - Best Doctoral Paper Award at the 6th PAN-IIM World Management Conference,

2018 - Best Paper Award 4th Management Doctoral Colloquium and VGSoM Research Scholars' Day, Vinod Gupta School of Management, IIT Kharagpur