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Faculty & Research

Faculty & Research

Adrija Majumdar

Biography

Adrija Majumdar is a faculty in the Information Systems area at IIM Ahmedabad.

Her teaching interests include the role of digital transformation in organisations, social media analytics, digital platforms, and managerial computing. She has developed multiple teaching cases for the IIM Ahmedabad case centre and IIM Calcutta case research centre.

Her research interests include social media, online communities, crowdfunding, information privacy, and text mining. Her research articles have been published in reputed international journals such as Information & Management, International Journal of Information Management, Transportation Research Part E: Logistics and Transportation Review, Technology Forecasting and Social Change, Communications of AIS, International Journal of Production Economics, Journal of Organizational Computing and Electronic Commerce, and Annals of Operations Research, etc. She has presented her work at several international and national conferences and has won multiple best paper awards. Her research articles have appeared in conference proceedings of IEEE, ACM, and Lecture Notes in Business Information Processing.

She completed her PhD from IIM Calcutta in Management Information Systems. She holds a Bachelor of Technology degree in Information Technology. She worked as a senior research assistant at the City University of Hong Kong, Kowloon and in Cognizant Technology and Solutions. She is also a secondary member of the Marketing area at IIM A.

Area

Primary Area : Information Systems

Contact

Email : adrija@iima.ac.in

Phone : +91-79-7152 4802

Secretary : Snehal Jethwa

Phone : +91-79-7152 7931

Website : Personal Website

Education

B.Tech, Information Technology, IEM, West Bengal University of Technology

PhD, Management Information Systems , Indian Institute of Management Calcutta

Teaching

  • PGP core course
  • Managerial Computing
  • Transforming Business through Information Technology

Research Area

Broadly interested in social media research. Particularly use of social media by organisations and its impact, importance of text etc.

Academic Experience

Assistant Professor, IIM Ahmedabad, May, 2019 - Present

Journals

Prakash, C. Deep, & Majumdar, Adrija. (2023). Predicting sports fans’ engagement with culturally aligned social media content: A language expectancy perspective. Journal of Retailing and Consumer Services, 75, 103457.

Rathi, S, Majumdar, A & Chatterjee C. (2023). Did the COVID-19 pandemic propel usage of AI in pharmaceutical innovation? New evidence from patenting data. Technological Forecasting and Social Change

Singh, S. P., Adhikari, A., Majumdar, A., & Bisi, A. (2022). Does service quality influence operational and financial performance of third party logistics service providers? A mixed multi criteria decision making-text mining-based investigation. Transportation Research Part E: Logistics and Transportation Review, 157, 102558.

Prakash, C. D., & Majumdar, A. (2021). Analyzing the role of national culture on content creation and user engagement on Twitter: The case of Indian Premier League cricket franchises. International Journal of Information Management, 57, 102268.

Majumdar, Adrija, and Indranil Bose. "Do tweets create value? A multi-period analysis of Twitter use and content of tweets for manufacturing firms." International Journal of Production Economics 216 (2019): 1-11.

Adhikari, Arnab, Adrija Majumdar, Gaurav Gupta, and Arnab Bisi. "An innovative super-efficiency data envelopment analysis, semi-variance, and Shannon-entropy-based methodology for player selection: evidence from cricket." Annals of Operations Research (2018): 1-32

Majumdar, Adrija, and Indranil Bose. "Detection of financial rumors using big data analytics: the case of the Bombay Stock Exchange." Journal of Organizational Computing and Electronic Commerce 28.2 (2018): 79-97.

Majumdar, Adrija, and Indranil Bose. "My words for your pizza: An analysis of persuasive narratives in online crowdfunding." Information & Management 55.6 (2018): 781-794.

Read More

Books

Majumdar, Adrija, and Indranil Bose. "Privacy Calculus Theory and Its Applicability for Emerging Technologies." In: Sugumaran V., Yoon V., Shaw M. (eds) E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life, Springer, Cham, 2015

Cases

Lahiri Saikat, Bose Indranil, Majumdar, Adrija REBEL FOODS: SUSTAINING GROWTH THROUGH BUSINESS MODEL INNOVATION, IIM Ahmedabad Cases

Bose Indranil, Lahiri, Saikat, and Majumdar, Adrija. "Mytrah Energy: Diversifying into Solar", IIMC Case Research Centre

Bose Indranil, and Majumdar, Adrija. "Value Creation Through Big Data Analytics at The Bombay Stock Exchange", IIMC Case Research Centre

Bose Indranil, and Majumdar, Adrija. "Simulanis: Transforming Training Digitally Through Augmented and Virtual Reality", IIMC Case Research Centre

Awards & Honors

2018 - Best Doctoral Paper Award at the 6th PAN-IIM World Management Conference,

2018 - Best Paper Award 4th Management Doctoral Colloquium and VGSoM Research Scholars' Day, Vinod Gupta School of Management, IIT Kharagpur

IIMA