Faculty & Research

Ramanathan Subramaniam


Primary Area : Marketing


Email : ramanathan@iima.ac.in

Phone : +91-79-7152 4958

Secretary : Monica Pancholi

Phone : +91-79-7152 7935

Website : Personal Website


Ph.D., (Marketing), Katz Graduate School of Business, University of Pittsburgh, Pittsburgh, PA, USA

MS, Industrial Administration (Marketing), Graduate School of Industrial Administration Carnegie Mellon University, Pittsburgh, PA, USA, 2002

Post Graduate Diploma in , Business Management (Marketing and Finance), XLRI Jamshedpur, India, 1996

B. Tech, Mining Engineering, Institute of Technology, Banaras Hindu University Varanasi, India, 1994

Research Area

Game Theory, Discrete Choice Models, Auctions, Contract Theory


Zhang, Z., Joseph, K., & Subramaniam, R. (2015). Probabilistic selling in quality-differentiated markets. Management Science, 61(8), 1959-1977.

“The Impact of Consumption Hassle on Pricing Schedules” (2013), Kissan Joseph, Ramanathan Subramaniam and Vivek Patil, Managerial and Decision Economics, Volume 34, pp. 1-14.

“Quantity Discounts in Differentiated Consumer Product Markets”, (2009), Subramaniam, Ramanathan., Gal-Or, Esther, Marketing Science, Vol. 28, No. 1, pp. 180-192.

"Optimal Bundling Strategies in Multiobject Auctions of Complements or Substitutes.", (2009), Ramanathan Subramaniam, Venkatesh, R., Marketing Science, Vol. 28, No. 2, pp. 264-273.

Academic Conferences

“Price Competition, Technological Precision and Product Failure” - Special session on Risk Management at the INFORMS - Transformations meeting, November 2011.

“Revenue Equivalence in Online Auctions - The Case of Yahoo! and eBay” – Special Session paper presented at the Association for Consumer Research Conference (ACR) in 2003, Toronto, Canada.