Arun Sreekumar earned his PhD in Marketing from the University of Illinois at Urbana-Champaign (USA). His research is focused on how marketing can improve societal welfare. Arun works with corporations, entrepreneurs and consumer communities to examine issues such as inequality, corporate social responsibility, consumer vulnerability, and access to health services. He has conducted field research in India, Tanzania, Uganda, and USA. Arun's teaching interests include entrepreneurial marketing and product management. In addition to regular teaching activities, he has taught a wide range of corporate executives in customized education programmes. He also works closely with startups to solve their marketing-related challenges. Prior to joining academia, Arun was involved in the product development and marketing activities of hundreds of micro-entrepreneurs in India and East Africa. Arun's research has appeared in leading journals such as the Journal of Marketing, European Journal of Marketing, Journal of Consumer Affairs, and the Journal of the Association for Consumer Research. He serves on the editorial review boards of the Journal of Consumer Affairs and Subsistence Marketplaces Journal.
Primary Area : Marketing
Secondary Area : Human Resources Management
Email : aruns@iima.ac.in
Phone : +91-79-7152 7427
Office : 303, Forum Tower
Secretary : Snehal Jethwa
Phone : +91-79-7152 7931
Website : Personal Website
Ph.D, Marketing, University of Illinois at Urbana-Champaign
Marketing for Startups, New Product Development, Entrepreneurial Marketing
Arun Sreekumar studies the behavior of consumers and entrepreneurs in resource-constrained contexts. He uses insights from such contexts to design and test marketing interventions that can improve the wellbeing of low-income and low-literate consumers.
American Marketing Association
Association for Consumer Research
Academy of Marketing Science
Subsistence Marketplaces Initiative
ERB Member, Journal of Consumer Affairs
Ad-Hoc Reviewer, Journal of Business Research
Conference Co-Chair, Subsistence Marketplaces Conference
Instructor, University of Illinois at Urbana-Champaign, 2019-2021
Area Convenor and Associate Fellow, The Energy and Resources Institute, New Delhi , 2012-2021
Visiting Scholar, Gund Institute of Ecological Economics, University of Vermont, USA, 2011
2021 - Stellner Fellowship, University of Illinois at Urbana-Champaign
2020 - Petullo Fellowship, University of Illinois at Urbana-Champaign
2020 - Haring Symposium Presenter, Indiana University
2020 - Erley Fellowship, University of Illinois at Urbana-Champaign
2019 - Dissertation Travel Grant, Graduate College, University of Illinois
2019 - Avnish Chaturvedi Student Ambassador, Gies College of Business
2017-2018 - Zwisler Summer Fellowship
2016 - Jagdish N. Sheth Doctoral Fellowship
2014 - Roll of Honor, The Energy and Resources Institute
2012 - Director’s Silver Medal, Indian Institute of Forest Management
