Marketing
Arun's research focuses on how marketing interventions can be leveraged to improve societal welfare. He conducts field studies in collaboration with private companies, NGOs and entrepreneurs to examine marketing and welfare outcomes. Such field studies have been conducted in India, Tanzania, Uganda, and the USA. The substantive domains of his research include adoption of innovations, management and marketing of services, and marketing by social enterprises. Arun's research was listed among the top 10 management articles with the highest societal impact by the Financial Times in 2024. He is a recipient of the Responsible Research in Marketing award of the American Marketing Association. His research was shortlisted for theoretical and practical contributions in the field of marketing, such as the Shelby D. Hunt and Harold Maynard awards of the Journal of Marketing.
Arun has published in premier international journals such as the Journal of Marketing, Journal of the Academy of Marketing Science, European Journal of Marketing, Journal of Consumer Affairs, Journal of Macromarketing, and Journal of Marketing Management. Through consulting or executive training, he has engaged with several companies such as Tata Motors, Mercedes Benz, Tata Power, Berger Paints, Cipla, Abbott, JSW Steel, Thermax, Nivea, Zydus, HUL, Motilal Oswal and Aditya Birla Group. He also mentors new ventures on product development and marketing.
Arun's primary teaching interests are new product development and entrepreneurial marketing. He has taught product management to managers and entrepreneurs in a variety of executive education programs. He received his doctorate in business administration from the University of Illinois at Urbana-Champaign. Prior to joining academia, Arun was employed in a research-focused non-profit that supported the product development and marketing activities of hundreds of micro-entrepreneurs in India and East Africa.
Primary Area : Marketing
Secondary Area : Human Resources Management
Email : aruns@iima.ac.in
Phone : +91-79-7152 7427
Office : 303, Forum Tower, New Campus
Secretary : Snehal Jethwa
Phone : +91-79-7152 7931
Website : Personal Website
Social Links :
Ph.D., Marketing, University of Illinois at Urbana-Champaign, USA
1. Marketing for Startups / Entrepreneurial Marketing (PGP and PGPX)
2. New Product Development and Management (PGP and PGPX)
3. Marketing Management (PGP and PGPX)
4. Asking the Right Questions: Behavioral Aspects of Surveys (PhD)
5. Field Experiments (PhD)
American Marketing Association
Association for Consumer Research
Academy of Marketing Science
Subsistence Marketplaces Initiative
Instructor, University of Illinois at Urbana-Champaign, 2019-2021
Area Convenor and Associate Fellow, The Energy and Resources Institute, New Delhi , 2012-2021
Visiting Scholar, Gund Institute of Ecological Economics, University of Vermont, USA, 2011
2021 - Stellner Fellowship, University of Illinois at Urbana-Champaign
2020 - Petullo Fellowship, University of Illinois at Urbana-Champaign
2020 - Haring Symposium Presenter, Indiana University
2020 - Erley Fellowship, University of Illinois at Urbana-Champaign
2019 - Dissertation Travel Grant, Graduate College, University of Illinois
2019 - Avnish Chaturvedi Student Ambassador, Gies College of Business
2017-2018 - Zwisler Summer Fellowship
2016 - Jagdish N. Sheth Doctoral Fellowship
2014 - Roll of Honor, The Energy and Resources Institute
2012 - Director’s Silver Medal, Indian Institute of Forest Management
