The Institute

Designing the IIMA Logo

Designing the IIMA Logo


(Early experimental designs of IIMA logo (A, B, C) alongside the current IIMA logo (D)

A. 33 x 22.5 cm, B. 30 x 16.5 cm, C. 7.5 x 12.5 cm, D. 7.5 x 7.5 cm
Harvard Business School Baker Library Collection

The trials shown here, Lintas, the advertising arm of Hindustan Lever, was asked to develop a design based on a window of the Sidi Saiyyed mosque, Ahmedabad. This was adopted on July 1, 1964. 'Vidyaviniyogadvikasah' (application of knowledge for development), a motto proposed by Professor H. N. Pathak, was added in 1967.

Cover of Printed Catalogue


(Cover of first institutional bulletin)

13.4 x 20.5 cm
IIMA, 310, Camp Road, Shahibaug, Ahmedabad-4
1963, IIMA Archives

For the first few years, IIMA brought out an annual 'catalogue' (prospectus) a few months before the academic year began. The 41-page first volume, brought out in 1963, had information for July 1964 to March 1965-faculty names, course descriptions, academic calendar, etc...

Copy of Handwritten Letter - Vikram Sarabhai


(Letter seeking Kasturbhai Lalbhai's advice on Ford Foundation's championing of UCLA (University of California, Los Angeles) and further discussions with Harvard)

20.8 x 27.6 cm
Vikram Sarabhai
MIT, Massachusetts
May 9, 1961
IIMA Archives

John R. Coleman, Ford Foundation, New Delhi, had written a letter dated April 29, 1961 stating that partnering with UCLA was a 'final' decision, after he realized that Vikram Sarabhai had reached out to Harvard. Sarabhai argued for the Institute's right to determine who its partner should be. Ultimately, IIMA partnered with HBS.

Telegram - Douglas Ensminger


(Telegram informing Dr. Jivraj Mehta of Harvard's approval of IIMA project)

21.3 x 20 cm
Douglas Ensminger
Ford Foundation Office, 32 Ferozshah Road, New Delhi-1
May 28, 1962
IIMA Archives

The formal approval from Harvard of the partnership with IIMA was the conclusion of a long process that included visits by IIMA leaders to Harvard and Harvard professors to Ahmedabad, and extensive discussions among IIMA, Harvard and the Ford Foundation.

Typed Letter, Paper - Douglas Ensminger


(Clearance for public announcement regarding grants to IIMs)

21 x 28 cm
Douglas Ensminger
Ford Foundation Office, 32 Ferozshah Road, New Delhi-1
September 26, 1963
IIMA Archives

Before publishing an announcement on the final instalment of USD 300,000 out of a USD 1,334,000 grant to IIM Calcutta, Douglas Ensminger wanted Vikram Sarabhai to approve a brief paragraph in the announcement that referred to IIMA.