Designing the IIMA Logo
(Early experimental designs of IIMA logo (A, B, C) alongside the current IIMA logo (D)
A. 33 x 22.5 cm, B. 30 x 16.5 cm, C. 7.5 x 12.5 cm, D. 7.5 x 7.5 cm
Harvard Business School Baker Library Collection
The trials shown here, Lintas, the advertising arm of Hindustan Lever, was asked to develop a design based on a window of the Sidi Saiyyed mosque, Ahmedabad. This was adopted on July 1, 1964. 'Vidyaviniyogadvikasah' (application of knowledge for development), a motto proposed by Professor H. N. Pathak, was added in 1967.