Tanjum Haque

Biography

I am a PhD Scholar in the Marketing area at the Indian Institute of Management Ahmedabad.  Previously, I completed my master's degree from IIT Bombay. In my PhD, my primary research interest lies in Marketing Strategy. In particular, I am interested in studying about environmental sustainability from the firms’ perspective. I am using various lenses of stakeholder engagement and transparency for examination.  I am also investigating the influence of various climate change risks and opportunities and firms reaction to this through stakeholder (customer and supplier) engagement. To analyze these phenomena, I draw upon theories such as the natural resource-based view, disclosure theory, and control theory.

Area

Marketing

Academic Degrees/Education

Ph.D. Programme in Management, Marketing, Indian Institute of Management Ahmedabad

Master of Technology , Indian Institute of Technology, Bombay

Bachelor of Engineering , Jorhat Engineering College

IIMA