Akshay Jyothiram Iyer


Akshay is a fourth year doctoral student in Marketing area at Indian Institute of Management Ahmedabad. He comes with over 10 years of Industry experience. He holds a M.Tech from IIT Bombay in Computer Science and a PGDM from IIM Ahmedabad. He previously worked with Cinépolis and Accenture.


Email : phd19akshayi@iima.ac.in



Academic Degrees/Education

Ph.D. Programme in Management, Marketing, IIMA

Post-Graduate Diploma in Management, Indian Institute of Management Ahmedabad

Master of Technology (Computer Science & Engineering) , Thesis: Universal Networking Language and its applications in case-based reasoning systems, Indian Institute of Management Ahmedabad

Bachelor of Engineering (Computer Engineering), Goa Engineering College, Goa University

Professional Affiliation

Technical Associate, Trilogy 

Business Strategy Consultant, Accenture 

Research Interests

  • Digital Platforms
  • Artificial Intelligence,
  • Machine Learning, and Marketing Models

Professional Experience

Technical Associate at Trilogy (34 months) 

Manager, Special Projects at Cinépolis India Pvt. Ltd. (22 months) 

Business Strategy Consultant at Accenture (70 months) 

Research Grants

Won Raj Sethuraman Research Grant (for doctoral students in Indian Business Schools) for INR75,000/- for the research proposal titled "Recommendation system to match returning donors to suitable causes" awarded at the 16th Great Lakes NASMEI Marketing Conference held on December 19-20 2022 (With Sai Siddharth V.K.) 

Conference Presentations

Presented paper titled "Understanding the role of affect on the favorability of AI-based recommendation systems for customers" at IIM Calcutta - Stern NYU Marketing Conference 2022 held on January 24-25 2022 at IIM Calcutta (virtual conference)