Empowering leaders with innovative strategies for sales productivity and growth

In today’s competitive business landscape, sales management is facing unprecedented challenges. With intense global competition, digital transformations, and shifting sales focus, organizations need innovative strategies to stay ahead. The "Enhancing Sales Force Performance" programme by IIMA is meticulously designed to equip sales leaders with the skills required to tackle these challenges. This advanced sales training program provides practical solutions and frameworks to revolutionize sales operations and drive sustainable growth.

Programme Objectives

This sales management course is tailored to:

• Understand Customers and Markets: Develop a deep understanding of customer behavior, market trends, and organizational processes from a sales management perspective.
• Enhance Productivity: Create effective sales force management plans to boost productivity and performance.
• Data-Driven Decision Making: Establish relevant measures to assess sales force performance and enable data-based decision-making.

Programme Highlights

Participants of this advanced sales training program will benefit from:

• Value-Based Sales Programme: Learn to create and implement customer-centric sales strategies.
• CRM and Digital Strategies: Leverage cutting-edge tools for efficient sales force management.
• Hybrid Channel Operations: Optimize sales operations in a digital and hybrid environment.
• Motivating High-Performing Teams: Build and sustain motivated, high-performing sales teams.
• Sales Operations Training: Gain expertise in managing sales productivity and aligning operations with organizational goals.

Why Choose IIMA?

IIMA’s sales management training programmes are recognized for their academic excellence and real-world applicability. With years of expertise in executive education, IIMA delivers practical insights into performance management in sales. Participants will leave equipped with actionable frameworks to drive growth and innovation in their organizations.

Eligibility

This programme is ideal for:

• Senior and middle-level sales managers from sectors like FMCG, consumer durables, industrial, financial services, and IT.
• Marketing and commercial managers responsible for revenue generation and field-level sales operations.
• Retail and category managers, business unit heads, CEOs of SMEs, and HR managers involved in sales processes.
• Heads of business units, CEOs of small and medium enterprises.
• HR managers responsible for sales HR processes.

Programme Faculty

Led by renowned IIMA faculty, this sales training program brings together experts with decades of experience in Sales force management, CRM and digital strategies, and Hybrid channel operations. Their expertise ensures a comprehensive learning experience that blends theoretical insights with practical applications.

Take the first step toward mastering advanced sales management techniques. Enroll now and join the ranks of successful sales leaders with IIMA!