Strategies for Building Strong Brands in a Consumer-Centric World

In today’s rapidly evolving market, brand management requires more than just understanding products and services; it demands a deep knowledge of consumer behavior, branding strategies, and technology’s impact on brand equity. The "Building and Managing Brands in the Present Era" programme is designed to equip brand managers and entrepreneurs with the expertise to build resilient, consumer-focused brands in a competitive landscape. By exploring advanced strategies in consumer behavior, brand management courses, and experiential learning in branding, participants will gain valuable insights into managing brand identity and sustaining brand equity.

Programme Objectives

This comprehensive brand management programme aims to prepare brand managers to effectively build, maintain, and grow brands with strong identities and sustainable equity. Participants will learn how to analyze brand management strategies, understand brand equity measurement, and leverage consumer insights for successful branding.

Programme Highlights

The course is divided into four key modules, each focusing on essential aspects of brand management to provide a well-rounded perspective on creating, managing, and sustaining a brand.

• Building Brand Identity

Understand how to build brand identity by studying consumer behavior and branding. Discover the crucial role of market segmentation, consumer culture, and strategic brand positioning. 

• Managing the 4Ps of Branding

Delve into how the traditional 4Ps—product, price, place, and promotion—apply to modern branding practices, aligning them with technology-driven trends to create strong and sustainable brands. 

• Brand Equity Measurement

Learn brand equity measurement techniques from both micro (consumer) and macro (market) perspectives to make better branding decisions. 

• Sustaining Brand Equity

Explore advanced strategies for brand sustainability and growth, addressing the challenges of global branding and evolving markets to ensure long-term brand value. 

Pedagogical Methods

Our programme’s foundation lies in experiential learning in branding, where participants engage actively in discussions, hands-on activities, and real-world applications. Through immersive learning experiences, they develop practical skills that reinforce theoretical concepts.

Why Choose IIMA?

Choosing IIMA’s brand management programme means accessing a curriculum designed by industry experts, benefiting from a robust network of peers and faculty, and gaining practical skills in brand strategy training. The programme offers insights into building brands with a focus on brand sustainability and managing brand identity in dynamic environments.

Eligibility

This course is ideal for brand managers, entrepreneurs, and professionals at various levels looking to expand their expertise in brand management.

Programme Faculty

Our faculty members are experienced educators and leaders in brand strategy, brand equity programmes, and brand managers’ training. Their expertise spans consumer behavior, brand equity measurement, and branding for entrepreneurs, providing participants with mentorship that bridges theory with practice.

Enroll Now to embark on a journey towards mastering brand management strategies and building sustainable, consumer-centric brands.